SOCIAL MEDIA MARKETING Mr.V.Praveen Kumar‚ II BBA‚ Mr.E.Manoj Kumar‚II BBA‚ Department of Business Administration (SF) Ayya Nadar Janaki Ammal College (Autonomous)‚ Sivakasi ABSTRACT Social Media Marketing reaches wide audiences and builds a trusting‚ long-lasting relationship between your business and your clients. Social Media Optimization it is nothing but spread the word-of-mouth. Today‚ millions of people spend much time in social media; get connected to large group people under one
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Social media are computer-mediated tools that allow people to create‚ share or exchange information‚ ideas‚ and pictures/videos in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0‚ and that allow the creation and exchange of user-generated content."[1] Furthermore‚ social media depend on mobile and web-based technologies to create highly interactive
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O. 1 Donna L. Hoffman and Marek Fodor Can You Measure the ROI of Your Social Media Marketing? REPRINT NUMBER 52105 MARKETING As social media applications like Facebook (here‚ cofounder Mark Zuckerberg) have changed the ways consumers interact with brands‚ companies have struggled to keep up.Target‚ Dell‚ Burger King and more are trying to learn what’s effective. CanYou Measure the ROI ofYour Social Media Marketing? You can. But it requires a new set of measurements that begins
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leverage social media in a marketing aspect. People use online social networks to satisfy the need create social capital‚ a need to fit in‚ and a need for self-presentation and independence. The amount of consumers that use social media will almost certainly continue to increase‚ while at the same time the old methods leveraging channels of communication declines. It is in a company’s best interest to follow the consumers’ behavior and preferences. Knowing this‚ they need to leverage social media for
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and the Social Media by Tanya Senkovska 11114117 Stella Valcheva 11114120 Teodora Gocheva 11114125 1 CONTENTS Introduction ………………..…………………………………………………………………………………………………3 Theory Marketing Concepts ……………………………………………………………………………………………………………4 Social Media ……………………………………………………………………………………………………………………..5 Social Media Marketing ……………………………………………………………………………………………………..6 Nescafe The Brand ………………………………………………………………………………………………………………………….7 Nescafe Marketing Analysis (theory implementation)
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Student ID: 57420 Assignment Due Date: 3rd April‚ 2012 Assignment: Argument Essay Instructor: Mrs. Andrews Topic: Effects of Social Media on Adolescents Thesis Statement: As with virtually any use of the internet‚ using social networks becomes a risk to adolescents more often than most realize. TOPIC | TOPIC SENTENCE | Privacy Issues | 1. Social media allows youths to share private information that can lead to exploitation and abuse. | Cyberbullying | 2. There are many reports
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As social media becomes more popular it is hard to draw away from it. The pictures that people post can look so perfect sometimes‚ which causes teens to want to be like the picture. Social Media (Facebook‚Twitter) lowers teens self esteem because teens feel like they have to fit in. When teens get on to Facebook or Twitter and look at how many people have or haven’t liked their status they might start to feel bad about themselves. Alicia K Swope says “Other studies have found that people with
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Name Course Professor Date Beneficial Social Media In today’s society‚ communication is somewhat effortless with as much as a cell phone or computer. A text or instant message‚ via one of the various social networking sites‚ is how the majority of people today interact with one another. Social media has allowed new unconventional means of education to thrive amongst students of all ages and facilitated new means of easier communication among family and friends. However‚ along with a broadened
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The Social Media Virus Social media and networking has erupted in the past few years. The means in which individuals communicate has shifted to a point where some cannot even remember living differently. This new age has brought many advances in the ways we live; it also though has hindered the ways in which humans physically function. Whether you were born in the 60’s or in the past 10 years‚ this impact has had a ripple effect and is now changing everyone. People are now able to communicate in
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it introduced the rise of social media which immediately made its way to be acknowledged as the backbone of the circulation of information in the World Wide Web. The advantage of internet is limitless‚ especially in times of war‚ calamities‚ and turmoil because it keeps the people‚ and its nation‚ together. With the internet‚ considerably‚ at its highest point regarding efficiency is now so convenient that even third world countries can acquire access via social media as easy as purchasing a low
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