IN COMMERCE & MANAGEMENT www.abhinavjournal.com OPPORTUNITIES‚ CHALLENGES AND MARKETING STRATEGY FOR SERVING BOTTOM OF THE PYRAMID MARKET Mridanish Jha Assistant Professor‚ Cambridge Institute of Technology‚ Ranchi‚ India Email: mridanishjha@gmail.com ABSTRACT This article present insight into the nature and characteristics of BOP markets‚ the challenges that organization will encounter when venturing into them and the strategies to counter these challenges. In the recent past‚ there
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For more than 30 years‚ there have been discussions concerning the development of the Bakun Dam in the East Malaysian state of Sarawak. If built‚ the dam would be the largest in South-East Asia. The Bakun Dam: A Case Study indicates that generating 2400 megawatts of power‚ it would provide electricity for all of Sarawak‚ and for industries and cities in mainland Malaysia‚ through a cable under the South China Sea. At 650 kilometres‚ this would be by far the longest cable in the world. The Bakun
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Human Resource Strategy Chic-Boy is a fast casual restaurant chain of Pier One Holdings Corporation. Now‚ committed to environmentally-friendly operating practices‚ They already established Different branches in the country. With the growing number of branches‚ the firm had to maintain the capacity of their people to maintain the status their establishment. Part of that subject‚ is the Human Resource Strategy of Chic-boy Chic-boy hires people who are : * At the college Level‚ College Graduate
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HUMAN RESOURCE DEPARTMENT AND ITS BASIC FUNCTIONS For any organization‚ staff or men power is the most valuable asset.. In the modern age where computers and information technology have brought revolutionary changes in the progress and performance‚ human resource factor’s importance has become imperative. Many years ago large organizations had no separate department for staff matters and Personnel & Admin Department was doing the job. But recently‚ organizations consider the Human Resource Department
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Marketing Research Approach‚ Strategy and Tactics When planning and preparing a marketing approach for Home Depot‚ the Team has place emphasis on the product and the targeting group. The Team decided on kitchen appliances with energy saving technologies. Kitchen appliances are important to the new home owners‚ renovating home owners or the home owner that wants to update his/her appliances. When thinking of appliances you think of pricing and brand names. The Team is marketing the energy saving
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Not for profit organization: A non profit organization (NPO) is an organization that uses surplus revenues to achieve its goals rather than distributing them as profit or dividends. While not-for-profit organizations are permitted to generate surplus revenues‚ they must be retained by the organization for its self-preservation‚ expansion‚ or plans.[3] NPOs have controlling members or a board of directors. Many have paid staffs including management‚ while others employ unpaid volunteers and even
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Question: The ability of some firms to sustain longer term competitive advantage relates to their capabilities according to the resource based theory of the firm. Summarise this approach to explain why some firms perform better than others in an industry. Sustainable Competitive Advantage Within all economies there have always been firms that are destined for success and firms that are doomed to failure... or have there? Is this an inevitable outcome predestined by exterior market forces
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Evaluating Learning & Development Activities Welcome‚ L&D team‚ to today’s Lunch & Learn. I hope you’ve enjoyed your lunch‚ now for the learning. We’ll be discussing the benefits of evaluating L&D activities and this handout covers 5 points: 1. Glossary of terms 2. Defining the purpose of evaluation (stakeholders’ perspective) 3. Return on Investment and how it can be measured (example included) 4. Approaches to evaluation 5. Evaluation tools 1. Glossary
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Running head: PROBLEM FORMULATION RESEARCH AND THEORY ANALYSIS Problem Formulation Research and Theory Analysis Reggie Autrey University of Phoenix Research Methods in Criminal Justice CJA 433 Theodore J. Smith III ‚ ESQ. July 26‚ 2009 Problem Formulation Research and Theory Analysis This paper will cover GPS Monitoring in Pinellas County for sex offenders. During the summer of 2006 election was heating up in reference to sex offenders and monitoring GPS devices. Proposition 83‚
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radically alter the economic activities and the social environment. Already‚ it affects such large sectors as communications‚ finance and retail trade (altogether‚ about 30 per cent of GDP). It holds promise in areas such as education‚ health and government (about 20 per cent of GDP). The largest effects may be associated not with many of the impacts that command the most attention (e.g. customized products‚ the elimination of middlemen) but with less visible‚ but potentially more pervasive‚ effects
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