media or social networking sites k-pop became popular in the Philippines especially in the Filipino teens. Not only in the Philippines but also in the other country‚ people who are influence by this k-pop group are mostly teenagers‚ some are young and others are young at heart. According to Angelica Evangelista - Korean Pop Music is All About Addiction ! Many Filipino people is addicted to Koreans Music. According to Mayeth Delos Santos - Apparently K-pop is all about packaging . The performers
Premium Bubblegum pop Korean wave Shinhwa
Which of the contemporary perspectives in psychology makes the most sense to you? Discussion It is evident that psychology is being increasingly used in daily events. Employment for example‚ in Europe more companies are subjecting potential personnel to psychological profile checks and psychological tests during interviews. Even our social lives are becoming affected. People who are seeking the right partner are using psychological techniques to establish the emotional state of their potential
Free Psychology Charles Darwin
people say brand‚ the brands that come to mind straight away would be Coca-Cola‚ Nike or even Versace. The dictionary defines a brand as ‘a kind or variety of something distinguished by some distinctive characteristic’. However‚ in marketing terms it is defined as ‘a name‚ term‚ sign‚ symbol or design‚ or a combination of these‚ intended to identify the goods or services of one seller or group of sellers of a product or service’ (Kotler‚ Brown‚ Adam‚ Burton‚ Armstrong‚ 2007). A brand can be defined
Premium Brand Branding Brand equity
Find the paradox • Brand value pyramid Another tool: Find the paradox • Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality • Taste and low calories • Power and safety • Comprehensiveness (variety) and simplicity • Strength and refinement Strategies to Overcome Attribute and Benefit Trade-offs • Establish separate marketing programs • Leverage secondary association (e.g.‚ co-brand‚ use celebrities)
Premium Brand Brand management Brand equity
Brand Positioning One of the aspects of brand equity is brand positioning. AsiaTravel has not distinguished itself from other competitor in terms of products and services. The company does not have clear view of which market segmentation they want to enter and has not built a good brand image. In order to create good brand position in the market‚ AsiaTravel should look into market segmentation‚ focuses in point-of-parity (POP) and point-of-difference (POD)‚ and brand image. The current travel
Premium Brand Brand management Graphic design
Which one of the Superpowers was most responsible for the outbreak of the Cold War? From the late 1940s to the early 1990s‚ the USA and the USSR were in a state of "Cold War". The United States and USSR never fought each other in a direct military confrontation‚ but both superpowers threatened each other with nuclear annihilation and participated frequently in "proxy Wars" by supporting allied nations in numerous "hot" Wars. Such as‚ the Vietnam War‚ the Korean War‚ The Angolan War‚ etc. What seems
Premium Cold War World War II Soviet Union
Pop Art Questions | | 1. What does the art movement Pop Art mean? 2. What are the Pop Art ideas? 3. How are they exhibited? 4. The colors used‚ how are they different from traditional art? 5. Who were the pioneers of the pop art movement? | | 1. Pop Art appreciates popular culture‚ or what we also call “material culture.” It does not critique the consequences of materialism and consumerism; it simply recognizes its pervasive presence as a natural fact. Pop art relies
Premium Pop art Art Modernism
The Fingerprints of Synth Pop as a Genre Synth Pop is a genre that uses synthesizers to recreate the sounds of real audio instruments without actually having the instrument there; or in some cases do not even try to sound natural but as computerized as possible. Synthesizers were first used in the 1960’s by rock bands and in the late 1970’s by punk bands. Also in the late 1970’s going into the early 1980’s‚ synth only bands began to come out and created a whole new style‚ genre and generation
Premium Music Rock music Musical instrument
The 1960s was the most influential era in the American history. POP HISTORY Pop music‚ music of populace‚ originated in the UK and USA. Pop music is not a genre in itself‚ but merely the music targeting mass audiences. The History of popular music was not about social phenomenon‚ music was all that mattered and being least resistant (Gray‚ : 104). There were two types of American pop music. The first one being the angle of concentration‚ focusing on artistic and historical themes. The second
Premium The Beatles Rock music Pop music
Written by James Patterson‚ Pop Goes The Weasel is about a Washington D.C. police officer Alex Cross‚ who is trying to catch the most explosive and dangerous serial killer he has ever faced. If there is something to be learned from this book‚ it is that looks can be deceiving. This is because the killer in the novel also leads a normal life as a British ambassador with a wife and two kids. Pop Goes The Weasel is an exciting thriller full of imagery‚ irony‚ and foreshadowing that keeps you on the
Premium First-person narrative Foreshadowing Irony