“With These Words I Can Sell You Anything” is an article written by William Lutz‚ explaining the tactics of marketers to sell their products. It is an excerpt from his book Doublespeak‚ published in 1990. William Lutz has been called “the George Orwell of the 1990s”‚ and indeed many of his books are titled in direct reference to Orwell’s works. Lutz claims in his article that there’s a big conspiracy where the people trying to sell us things are giving us ineffective products disguised as something
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In the adaptation “You Can Grow Your Brain” from Health and Science‚ the author emphasizes that many people think of the brain as a mystery. According to “You Can Grow Your brain”‚ we don’t often think about what intelligence is or how it works. In the outer layer of the brain which is called the cortex‚ are billions of very small nerve cells that are called neurons. A quote in this article stood out to me that says “The more you challenge your mind to learn‚ the more your brain cells grow.” In
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Environment - how can you help protect it? Our planet is in trouble! Almost every day we seem to hear of yet another problem affecting the environment - and what a list of problems! - pollution‚ acid rain‚ climate change‚ the destruction of rainforests and other wild habitats‚ the decline and extinction of thousands of species of animals and plants....and so on. Nowadays‚ most of us know that these threats exist and that humans have caused them. Many of us are very worried about the future of our
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STUDY GUIDE WILLIAM LUTZ With These Words I Can Sell You Anything William Lutz explains that "New and Improved‚" are the most frequently used words in advertising‚ according to author the product is commonly not new or improved‚ but changed insignificantly to legally use the term. Consumers must be aware of marketing strategies used to lure unsuspecting consumers into purchasing a product. Author William Lutz states how we‚ the consumer‚ are misled by sneaky advertising tactics. He introduces
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cause fainting. Agoraphobia can be associated with panic attacks. It is usual for a person with phobias to fear a number of situations or objects. Even thinking about the cause of the phobia can cause a person to feel anxious or panicky‚ which can bring on some if not all of the following symptoms for example dizziness‚ nausea‚ sweating‚ increased heart rate Q2. There are two main groups of phobias which are specific phobias about one thing in particular and complex which is more disruptive to someone’s
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A Pet Can Help You to Live Longer Animals have played a significant role in human customs‚ legends‚ and religions throughout history. "Primitive people found that human- animal relationships were important to their very survival‚ and petkeeping was common in hunter-gatherer societies" (Anderson et al.‚ 1987). It is impossible to determine when the use of animals was used specifically to promote physical and psychological health. However‚ the use of horseback riding for people with serious disabilities
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|Catch Me If You can! | |Frank Abagnale Jr. – The Almost Perfect Bank Fraud | |Identity Theft & Bank Fraud Analyzed |
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One who seems to be in need in help is not always one to be searching for it. To many if not all the need to help another might seem urgent in times such as drug addiction‚ financial problems‚ or a troubled marriage. The help being received is not always welcomed with open hands. A person can get helped by many others‚ but if they are reluctant to change their ways‚ Then there is no point in them being helped. This is stated in the adage “you can lead a horse to water‚ but you can’t make it drink
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speaking… you “choose” a topic for a speech based upon the audience‚ occasion and/ or your qualifications How will you choose your topic? Two starting options…. 1. What is something you know a lot about – something about which you are an expert? 2. What is something that you wish you knew more about? Picking something that is very familiar to you will…… • Reduce your research efforts • Give you confidence as a speaker • Help you relate personal issues to your audience • Help you discover
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Specific Heat Lab Objective: Find the specific heat of the unknown metal given using calorimetry. Background Theory: In every reaction‚ energy is transferred between a system and its environment. A system encompasses the substances that are involved in a reaction‚ and everything else in the universe other than the system is called the environment. The standard SI unit of energy is Joules (J). Temperature is the level of excitement of the atoms in a substance. In most cases‚ energy is
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