A study on the various factors affecting consumer’s buying behaviour of Pepsi and its brand personification in Gurgaon. Submitted by Aamer Rushnaiwala Priyanka Kawatra Shakeb Khan Tanuj Arora Meenakshi Mishra Sudeepta Barua IILM INSTITUTE OR HIGHER EDUCATION‚ GURGAON Sector 53‚ DLF Golf Course Road‚ Gurgaon-122003 DECLARATION This report is submitted after thorough collection and analysis part for the subject Market Research undertaken in the fourth term from 1st February 2012 to
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What is Food and Beverage Service? * Food and Beverage service is the "food and beverage flow" (from the purchasing of the foods to service to the customer) mainly concerned with the delivery and presentation of the food to customer‚ after completion of the food production. * Sometimes‚ it involves transportation if there is a separation of production and service facilities. Beverage * French bevrage‚ from boivre ("to drink")‚ from Latin bibō . * It is also said to be derived from
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specific type of consumer that the Coca- Cola Company is targeting with each of the following products: Diet Coke‚ Coke Zero‚ Diet Cola‚ Plus‚ Coca- Cola Blak‚ and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? The Coca- Cola Company has many different types of products that are marketed towards certain demographics. One of Coca- Colas most popular carbonated drink is Diet coke. Diet Coke is marketed to consumers concerned with nutrition
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Bar and Beverage Management Name: Course: Lesson # 5 Types of Beverage OBJECTIVES Discuss the definition of Alcoholic Beverage To know the Types and Classifications of Wines To know what is mixology To be familiarized with the distilled spirits LESSON PROPER ALCOHOLIC BEVERAGE Any potable liquid that contains 0.05% to 95% of ethyl alcohol by volume is considered as alcoholic beverage. Two Types of Alcoholic Beverage I. Fermented Alcoholic Beverage Fermentation – Is the natural process
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consumers trust o Company now stands to lose customers due to hidden ploy of increasing vending machine prices based on weather. o Company still need achieve goal of maximizing profits through vending machine sales. o Consumers may choose cold water instead of a coke to quench thirst on hot days. o Do coke products actually quench thirst in extreme temperatures due to the sugar and caffeine content? • Rationales o Consumers could decide to buy another brand of beverage instead of a coke product‚ e
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Pepsi in Burma Question 1 Identify the moral issues that are raised by Pepsi’s presence in Burma. A moral issue can be defined as any issue concerning how one ought to behave‚ how others ought to behave‚ or whether a situation is proper or improper. Morality is judged based on what is right or wrong. Pepsi’s presence in Burma raised several ethical and moral concerns due government operations under the military regime. In the 1990’s Burma was undergoing social‚ economic and political crisis
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REPORT ON INDIAN BEVERAGE INDUSTRY 1. Beverage Overview------------------------------------------------------ 3 2. Indian Beverage Industry----------------------------------------------- 4 3. Share of Volume by Beverage Category of India---------------------- 7 4. Per Capita Consumption In India--------------------------------------- 8 5. Key Figures on Indian Beverage Industry------------------------------ 9 6. Factors driving developments
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COMPANY INTRODUCTION PepsiCo is a world leader in convenient foods and beverages‚ with 2005 revenues of more than $32 billion and more than 157‚000 employees. The company consists of Frito-Lay North America‚ PepsiCo Beverages North America‚ PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $85 billion. Many of PepsiCo’s brand names are more than 100-years-old‚ but the corporation
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I. CORPORATE PROFILE 1.1 Name of the company Pepsi-Cola Products Philippines‚ Inc. 1.2 Website of the company: International: http://www.pepsico.com Local: http://www.pepsiphilippines.com 1.3 Address or Location of the Company Km. 29 National Road‚ Tunasan‚ Muntinlupa City 1773‚ Metro Manila 1.4 Location and Branches: Luzon | Cagayan Valley Operations | Turingan St.‚ Dubinan east‚ Santiago City‚ Isabela | Central Luzon Operations | Sindalan‚ San Fernando‚ Pampanga | Modern Trade
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PepsiCo. Pepsi has had a long and rich history. The drink was invented by Caleb Bradham‚ a pharmacist in New Bern‚ North Carolina. He patented the drink and launched the Pepsi-Cola Company in1902‚ from the back room of his pharmacy. It developed into a strong franchise system. The dedication of the local Pepsi-Cola bottlers‚ have provided a solid foundation. Pepsi’s mission has always been to be a responsible corporate citizen. They strive to be the world’s premier consumer products company‚ focused
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