| |Number of the assignment: Final Assessment | |Name of the assignment: Johnson Beverage Inc | | | |Date:
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Many of us thinks about how Coca-cola and Pepsi begun in the soft drinks industry‚ and how this two industries was competing each other over 100 years? In that case we need to study and know about the history of these two industries‚ first we need to know its origin; the coke was invented by a pharmacist John Pemberton came from Atlanta in 1986. Pepsi was also created by a pharmacist named Caleb Bradham that is came from New Bern‚ North Carolina; Pepsi was invented in the year 1898. Coca-cola begins
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Pepsi: Promoting Nothing Q1) What markets should Pepsi target for Aquafina? A1) Since Aquafina is a consumer product‚ Pepsi should choose a large target market. Firstly‚ Pepsi could mimic the other water producers and target women. But to narrow the targeting even more‚ it could target the 20-35 aged‚ active‚ on-the-go‚ health-conscious woman. Then‚ in response to the concerns over teenagers drinking too many soft drinks‚ it can also position the drink as a substitute for soft drinks. This would
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and quaint. In the movie "The Thomas Crown Affair" it is totally opposite; the woman in this story is independent‚ strong‚ and self-reliant. She is able to outsmart him and prove to him that she is able to survive without any help. The modern women has transformed and broken the stereotype and have made their way into society as an equal. Nowadays‚ advertisements depict how women should act‚ dress‚ and eat. For example in Hunger as Ideology‚ it show two different advertisements for Haagen-Dazs Ice
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Introduction An alcoholic beverage is a drink containing ethanol‚ commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers‚ wines‚ and spirits. [pic] The above chart shows us the alcohol consumption by different countries. Obviously‚ Australia has drunk alcohol above 12.5 per capita (liters) and this represents a large consumption population. Drinking alcohol is considered a normative behavior in adolescence‚ with adolescent drinkers the majority of consumers
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Food and Beverage Service Training Manual Preface This training manual is meant to be a guide to all hotel personnel in food and beverage service who are involved in the day-to-day training of staff either part-time. Furthermore‚ it ensures a uniform system of training inputs. It also acts as a self-study guide to any individual who wishes to develop himself/ herself in the vocation of a waiter or restaurant supervisor. The book was developed after understanding the problems that personnel
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Project submitted on MARKETING STRATEGIES OF PEPSI Page | 1 CONTENTS SR. NO. TOPIC PAGE NO. 4 4 5 6 7 8 8 9 10 11 11 11 12 12 11 11 12 14 15 16 17 19 19 21 21 22 22 23 23 24 25 25 26 26 27 28 28 29 29 30 31 32 33 Page | 2 I PepsiCo Mission…………………………………………………………… II A Brief Pepsi History ……………………………………………………... III Corporate Profile: PepsiCo In India………………………………………. 3.1 Origin Of PepsiCo India………………………………………… 3.2 From Joint Venture To Wholly Owned………………………… 3.3 Corporate Management..........
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Pepsi has used celebrity branding to build upon the Pepsi brand. The 1980s brought in celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity
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be defined by the dominant discourses in society‚ such as gender and sexuality. Michael Foucault’s definition of discourse is more than just the ways of thinking and producing meaning through communication. The notion of discourse defined by Foucault have become closely associated with power and knowledge (Miller‚ 1990). Dominant discourse demonstrates how reality has been socially constructed. They can be found in many forms of media and communication. Discourses become dominant because they are
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(introduction) TRANSCOM TRANSCOM TRANSCOM 1.1: Company overview: Overview: On the basis of an exclusive Franchise for Bangladesh from Pepsico USA‚ TBL acquired threemodern bottling plants at Dhaka‚ Chittagong and Bogra from BBIL‚ Dhaka; EBIL‚ Chittagongand NBIL‚ Bogra; in March 2000. TBL manufactures the famous Pepsi range of beverages-Pepsi‚ 7up‚ Mirinda Orange‚ Mirinda Lemon‚ Slice and Soda. As a corporate citizen Pepsicobelieves it has a responsibility to contribute to the quality of life
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