Table of Contents I. INTRODUCTION 3 II. MARKET STRATEGY 4 A. Product 5 B. Price 5 C. Place 5 D. Process 5 E. People 6 F. Physical evidence 6 G. Promotion 6 III. ENVIRONMENT 7 A. Macroenviroment 7 B. Microenvironment 8 IV. CONSUMER BEHAVIOUR 9 V. MARKET TARGETING & POSITIONING 10 A. Segmentation 10 B. Target market 12 C. Market positioning 12 VI. CONCLUSION 13 VII. References 14 INTRODUCTION This report aims to
Premium Fast food Marketing
Introduction to Marketing Written Report SK-II Segmentation‚ Targeting & Positioning in Hong Kong Group Members: (Group 2) Chan Yuk Fung‚ Nichole Ho Wai Ki‚ Vivian Kwan Tsz Kwan‚ Sita Ng Chun Ting‚ Jacky Yuen Ka Wai Date of Submission: 18 Apr 2012 Content 1) Introduction of SK-II P.3 2) Segmentation for SK-II customers P.3-4 3) Analysis of SK-II Segmentation P.4 4) How SK-II target their customers P.4-5
Premium Procter & Gamble Hong Kong Brand management
Outcome 2.1 Show macro and micro environmental factors which Influence marketing decisions -Gatorade is not PepsiCo official product in Vietnam but it isn’t produced in Vietnam ‚ it was imported from foreign country so the price of the product is higher and isn’t really suitable for Vietnam average income. There are two main environment elements which affect the price of the Gatorade: Micro environment -Competitors: There are many other products to choose in the soft drink market include
Premium Marketing Coca-Cola Pepsi
1. 5 Core concepts of marketing Needs‚ wants and demands Needs: Needs emerge from a state of felt deprivation. It can be physical‚ social (feelings)‚ or individual (knowledge). All human beings have needs & share these needs. Needs are generic. Wants: individual choices of product that is used to satisfy the needs. Shaped by culture and personality. Ex: 1 thirsty person wants to drink mineral water‚ while the other thirsty person wants to drink coca cola. Demand: Enough money to buy it. Backed
Premium Marketing Supply chain management
The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
Premium Marketing
Krispy Kreme Service Launch Jennifer Crymes Manit Chanthavong Michael Lamp John Pena Benjamin McGreer Murray Hilibrand May 29‚ 2002 Marketing 551 – Marketing Management Krispy Kreme Service Launch Krispy Kreme is the premier doughnut provider. Their product is second to none and their service is more of an experience than simply purchasing junk food. Our learning team will review Krispy Kreme as a company. This paper will focus on current products and services
Premium Krispy Kreme United States Doughnut
Cross-Cultural Issues in Marketing Communications: An Anthropological Perspective of International Business Kathy Tian Beijing Foreign Studies University Luis Borges Saint Xavier University Cultural factors have long been known to influence the communication and success potential of competition in conducting international business. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible
Free Culture Marketing
while relatively young respondents picked small cars and sport cars‚ middle- aged respondents tended to pick full size cars or SVU and Minivans” (6). As a vehicle which has small size and unique image‚ Smart Car focuses on the young generation which prefers to be cool and different. The youth are considered as the group of people which have high interest on the new product and willing to adopt the advance technology. The unique design and certified quality of Smart Car totally satisfies the need and
Premium Automobile Vehicle Department store
support for the strategy from the stakeholders. STRATEGIC MANAGMENT: STRATEGIC MANAGMENT IS THE PROCESS BY WHICH A FIRM MANAGES FORMULATION AND IMPLEMENTATION OF ITS STRATEGY. Even knowing this concept‚ we still don’t know what does having a strategy means‚ and what the goal of the strategy should be. What is the “strategic leader’s prespective”? The word strategy comes from the Greek “strategos” which means “the general’s view”. What is the difference between the general’s view and lower-level officers
Premium Marketing
Ice Cream Company targets a few segments where Non-branded Kulfi Ice Cream targets many different segments. Differentiation and Positioning Igloo ice cream differentiates its marketing offer and image in this way The World of Great Taste. Kulfi ice cream differentiates its marketing offer and image by value marketing‚ road side advertisement. Igloo Ice Cream
Premium Working class Middle class Social class