A Report On Understanding Consumer Behaviour towards Luxury Products By Jitesh Sanghvi MMS – 137‚ Marketing Year 2009-10 K J Somaiya Institute of Management Studies & Research Understanding Consumer Behaviour towards Luxury Products Understanding Consumer Behaviour Towards Luxury Products By Jitesh A Sanghvi Under the guidance of Mar. Nilesh Talreja Senior Executive Interface Communication ______________ Designation SIMSR‚ Mumbai K J Somaiya Institute of Management
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1.0 SECTION A 1.1 PRODUCT INFORMATION Original Brand Name of Product: Billabong International Product Class: Surf Brand Description: Created by two avid surfers‚ Billabong is a brand designed by surfers‚ for surfers. In 1973‚ Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today‚ Billabong is a brand that encompasses the Australian surf culture by offering products that cater not only for the surfer inside many of us‚ but for fashion and
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Sociology) Professor Julio C. Caycedo Introduction and Thesis Statement What is Styrofoam? Styrofoam is actually a trade name of a polystyrene foam product used mainly for housing insulation and craft applications‚ but can be seen elsewhere. The scientific name for Styrofoam is polystyrene. It is a petroleum-based plastic made from the styrene monomer. Polystyrene is a lightweight material with insulation properties and is seen in products such as cups that keep beverages hot or cold all the way to
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The Alchemist “A Fable About Following Your Dreams” (by:Paulo Coelho) “Every few decades a book is published which changes the lives of its readers forever‚ Alchemist is one of them.”The whole novel is about the fact that when you wish for something‚ all the universe conspires in helping you to achieve it. This is the core of the novel’s philosophy and a motif that plays all throughout Paulo Coelho’s writing in "The Alchemist". "In order to get success you must follow the signs. God inscribed
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1. The sampling frequency of the following analog signal‚ s(t)=4 sin 150πt+2 cos 50πt should be‚ a) greater than 75Hz b) greater than 150Hz c) less than 150Hz d) greater than 50Hz 2. Which of the following signal is the example for deterministic signal? a) Step b) Ramp c) Exponential d) All of the above 3. For energy signals a) The energy will be finite and power will be infinite b) The energy will be finite and power will be zero c) The energy will be zero and power will be infinite d) Both energy
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INTRODUCTION ABOUT THE COMPANY: “Vision Future” is an enterprise operating in the areas of Outsourcing‚ Market Research‚ Brand & financial management. They are currently working across 6 locations across India viz. Ahmadabad‚ Bangalore‚ Chennai‚ Kolkata‚ and Patna with head office at Pune. Vision future contribute towards the growth of an organization and an individual by creating better ways of supporting business through an understanding of functional as well as industry specific expertise
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THE STUDY ON THE CONSUMER BRAND PREFERENCES OF FINANCIAL PRODUCTS WITH SPECIAL REFERENCE TO PROFESSIONALS IN COIMBATORE 1. Ms. Avani Shah and Dr. Narayan Baser (2012) in this paper studies the investor preference in selection of mutual fund and measures the fund sponsor quality. After the survey of 305 mutual fund investor and analyzing the results to one way ANNOVA they come to the conclusion that Funds reputation‚ Withdrawal facilities‚ brand name‚ Sponsor’s past performance in terms of risk
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International Aroma Industry Response to Consumer Risk in Fragranced Consumer Products Fragranced products have proved to be an enormous success with large demand. This demonstrates the value that consumers place on fragrance. This popularity and increased consumption has also led to safety concerns in recent years. These concerns relate to the individual using so many fragranced products‚ and the concerns extend to the environment also as fragrances add to pollution and can be unsustainable
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matching the potential consumer demand with suitable products and service‚ their needs and wants can be satisfied. Organization can also maintain its competitive edge and achieve the organization goal. Therefore‚ understanding consumer demand is an important part of running international hospitality business‚ especially in the current dynamic global environment with incessant innovation. There are plenty of factors that can influence consumer demand for international hospitality products. As a result of
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Godrej Consumer Products Limited: Dividend History and Market Performance Godrej group of companies is one of the oldest corporate houses in India. The Godrej group was established in 1897. It had a total turnover of `.118 billion (US$ 2.62 billion) for the financial year 2010. With five listed companies with an aggregate market capitalisation of `. 165 billion as of March 31 2010‚ 58 manufacturing locations in India and overseas‚ and operations in 18 countries‚ it has a significant presence
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