important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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Unit 3 P1 – Describe how marketing techniques are used to market products in two organisations. Marketing Marketing is the social progress. It’s about sales‚ prices and quality of the products. Marketing concepts: Sales concept – Where product or service is produced and personal selling and other high – pressure selling techniques are used to convince customers to buy. For example A firm that manufacture doors sells their products to residential householders. Marketing concept –
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The way in which others view us often shapes our identity` The way in which others perceive us can occasionally play a part in the shaping our identity. Our teenage years and our desire to belong both significantly impact who we are today. However‚ in saying that‚ it’s evident that as we mature the opinions and views of other become less relevant and are less likely to affect our sense of identity. Your identity defines who you are and is something influenced by various contributing factors
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Managers Identify the differences between a cash flow statement and a profit and loss account. Which statement gives a better view of organisational performance? Fully explain your choice. There is undoubtedly‚ a clear difference between what is termed “cash” and what “profit” is and by extension a cash flow statement and a profit and loss statements. Notwithstanding these differences‚ each statement gives a different yet important view of organisational performance. Cash according to Holmes
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Describe the FIVE (5) marketing management orientations and explain marketing management in today’s terms. The 5 marketing management orientations are production concept‚ product concept‚ sales concept‚ marketing concept and social marketing concept. Production concept assumes that customers will want to buy products or services that are easily available and affordable. Hence‚ management would focus more on production efficiency and distribution of the product. This concept is useful when the
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Modern Art Modern Art is loosely defined as the art styles developed between the years of 1860’s and the 1970’s. It includes the Claude Monet during the impressionism period of 1870-90‚ Van Gogh during the post impressionism period of 1885-1905‚ Ernest Ludwig Kirchner representing the German Expressionism between 1905 and 1925‚ Viadimir Tatlin’s Abstracts from 1907 forward‚ Pablo Picasso’s Cubism from 1907-1915 to name a few. Further into the 1900’s bought Dada‚ Surrealism‚ Abstract Expressionism
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possible vernacular definitions or registered in a dictionary of what is modern‚ what makes modernism and what led us to modernity. It is wide known that whatever allow us to call something modern is still part of a ongoing process nowadays‚ so in order to try to define it we must take it into account. Modernism – noun 1. modern character‚ tendencies‚ or values; adherence to or sympathy with what is modern. 2. a modern usage or characteristic. 3. a deliberate philosophical and practical estrangement
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Do you agree or disagree with the following statement? "actions speak louder than words" That actions play an important role in making every person’s life is an undeniable fact. Should people realize the advantages of being active persons instead of being talkative person in their lives‚ they will ponder over them much more scrupulously. This issue has recently been the topic of debate among experts. I do believe that our actions speak louder than our words‚ and these are my justifications. To
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Inference to the Best Explanation is a type of abductive reasoning. In making this inference one infers‚ from the fact that a certain hypothesis would explain the evidence‚ to the truth of that hypothesis. In general‚ there will be multiple different hypotheses that might explain the evidence‚ so one must be able to decide which one is the correct hypothesis. One of the classic examples is how to explain wet grass. If the grass is wet‚ it probably rained. The Inference of the Best Explanation‚ one
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The modern homesteader‚ although trying to live a traditional agrarian lifestyle‚ embraces certain technology that aids in their goal to be more self sufficient. Their selective use of modern conveniences reflects the value placed on technology. These values are often connected to their ideology of voluntary simplicity and their views of technology’s connection to capitalism. (Housel‚ 2006‚ p.85). Technology commonly found on the homestead is most often associated with power. Most homesteaders
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