COMPETITIVE STRATEGIES ADOPTED BY EQUITY BANK LIMITED By Chege Bernard K. K. A Management Research Project submitted in partial fulfilment of the requirements for the degree of Master of Business Administration (MBA)‚ School of Business‚ University of Nairobi October 2008 ii DECLARATION This project is my original work and has not been submitted for a degree in any other university. Signed: ____________________________________ Chege Bernard K. K. Regn No: D61/P/8500/04 Date: _______________________________________
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Potato Head”. GI Joe was introduced in 1963 producing revenue sells in excess of 28 million dollars the next two years after Hasbro spent nearly 2 million in TV ads (Miller 1998). In addition to toys‚ Hasbro develops games most notably Monopoly which was first introduced in 1935. Decades later‚ Hasbro continues to be innovative with product design‚ introduction of new products‚ developing brand recognition to maintain being a leader in the game and toy industry. Ownership Characteristics
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CASE STUDY US MAGNESIUM SEEKS PROTECTION In Feb 2004‚ US Magnesium‚ the sole surviving US producer of magnesium‚ a metal that is primarily used in the manufacture of certain automobile parts and aluminum cans‚ filed a petition with the US International Trade Commission (ITC) contending that a surge in imports had caused material damage to the US industry’s employment‚ sales‚ market share‚ and profitability. According to US Magnesium‚ Russian and Chinese producers had been selling the metal at prices
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material from the bottom up for means of production‚ for example Carnegie used this strategy. Horizontal integration is the controlling of other companies that produce the same product‚ which Rockefeller used. The corporations were so large that they could and some did‚ force out the competition which resulted them in gaining control of that particular market. This allowed corporations to set the prices they desired‚ which affected the consumers pocket as that was the only place they could obtain the
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Purpose The purpose of this article is to help Treaty Beer Company making a strategic analysis that is about the enterprise internal and external environment analysis. This analysis will out look the future environment‚ which is the basis for the development of the strategy that makes business development‚ climate change and company capability achieve dynamic balance. Organisation of Treaty Beer Company The organisation structure of Treaty Beer Company shows bad corporate governance. From
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organization) strategy and discuss. According to what I have researched‚ there are four different generic strategies that strategic business units use. These are Cost Leadership strategy‚ Differentiation strategy‚ Focus strategy and Integrated Cost Leadership-Differentiation strategy. For me‚ these are all such big help but if I were asked to choose just one‚ I will choose the Integrated Cost Leadership- Differentiation Strategy. It is defined as the strategy used by companies that integrate strategies rather
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made to protect the interests of those which would inevitably be the weaker in that confederacy. " [The framers of the Constitution] acted wisely‚ and embodied in the Constitution all that the South could ask. But two Constitutional provisions are necessary to secure Southern rights upon this important question‚-the recognition of slavery where the people choose it and the remedy for fugitive slaves. . . . We hold that the Constitution of the Union does recognize slavery where it exists. . .
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Strategies for Cessation Whether smokers quit on their own or in a formal treatment program‚ they are more likely to succeed if they expect many health and other benefits from quitting‚ use a variety of active methods to stay off cigarettes and cope with withdrawal (e.g.‚ avoiding smoking places and people‚ thinking “positive‚” finding alternative ways to cope with stress and have social support for their efforts to quit and remain smoke free. The Tran theoretic Model of behavioral change‚ introduced
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Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1] Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore contribute
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60 per cent of the median national income) 16 per cent of working-age adults and 20 per cent of children were poor in 2009-2010 (McCormick 2012: 69). Single parent families and households with children are over-represented in lower incomes groups‚ which can be explain by the fact that having a child has become an expensive
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