EUROPEAN BUSINESS SCHOOL LONDON REGENT’S COLLEGE FALL TERM 2012 Which factors make advertising effective? A marketing literary review based on the Hierarchy of Effects‚ with a focus on the role of Music in Advertising Report by Onofri S. S00603638 Word Count: 2364 Supervisor Prof. Gordon Bowen Advertising and Media in the Marketing Environment (MKT5A5) 1 Summary Abstract ……………………………………………………………………......... Introduction ……………………………………………………………………… 1 2 A Basic Condition ………………………………………………………………
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Question: Do you have any memories about Pearl Harbor or World War II? Do you know people who served in World War II? In what ways did World War II affect you personally? Answer: “The was was over in 1945 and I was born in 1947. I saw movies growing up. My dad was in the Navy and he was on the destroyers. My dad worked a lathe‚ he built torpedoes. One time I even got one. I did know people in WWII. I remember relatives talking about the big loss that our country had experienced.” Question: Do you
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Any Given Sunday and North Dallas Forty‚ made over 25 years apart‚ are two of the most famous football movies ever made. Both of these movies focus on an examination of American values as seen through the lens of a professional sport‚ both on and off the field. Any Given Sunday and North Dallas Forty do indeed have many striking similarities. Furthermore‚ it seems that both movies try to give a detailed depiction on the corporate mentality of modern day professional football; while at the same time
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Which factors contributed to the defeat of the Nazis in the USSR? The defeat of the Nazi armies in Russia can be attributed to several factors‚ which all proved disastrous to the Nazis. These factors include overstretched supply line‚ poorly equipped soldiers and Russia’s massive size. The main factor leading to the Nazi defeat was Russia’s massive size and weather. Due to the sheer size of the country‚ the German soldiers soon became exhausted and their morale lowered. The size of the country
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Discuss the extent to which psychology is a science (25 Marks) Science is a discipline in which we objectively obtain data and organise them into theories. All sciences follow a process when investigating anything scientific. First of all‚ inductive reasoning takes place whereby the investigator focuses on the science/concept and the general aspects around it. Secondly‚ a generalisation is made about the concept being investigated and hypotheses are formed. Next‚ deductive reasoning takes place
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The background of Lenovo Lenovo is a Chinese company which is the fourth largest PC vendor in the world. The production innovation‚ highly-efficient global supply chain are advantages of Lenovo’s business. Furthermore‚ the international joined ventures strategy bring more benefits to grow Leonovo’s commercial and develop PC marketing. The international joint venture with NEC Corporation NEC Corporation is one of the partners of Lenovo and they created an international joint venture between two
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Describe & Evaluate any two theories in developmental psychology Piaget’s (18961980) theory of moral development was based on his cognitive developmental theory. Piaget stated that children’s moral reasoning developed through a number of different stages similar to that of cognitive development. (Eysenck‚ M 2002) Piaget played games of marbles with children of different ages. He wanted to observe their understanding of the rules of that game and how important they thought it was to obey the rules
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Does Nabokov’s ‘Lolita’ have any canonical value? The literary canon is the group of texts considered to be of the most value. These are books which are generally taught in schools‚ colleges and universities. Authors that belong to the canon seem to follow certain characteristics; middle or upper class‚ white male authors who are dead. Writers such as Shakespeare‚ Milton and Chaucer are synonymous with the canon and also follow these characteristics. Vladimir Nabokov follows most of these characteristics
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education courses in public schools is that it promotes general health. A typical teenager today spends much more time in front of a PC or TV‚ on a regular basis‚ than doing physical exercise. On top of this‚ children don’t eat healthy nutritional food which ends up harming their body in many different ways‚ such as having a poor heart at a young age due to obesity‚ breathing problems etc. Keeping this in mind‚ researchers have found out that exercise has maximum benefit if done regularly. Furthermore
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“We do not possess any genuine freedom to act ethically” Discuss (35 marks) A person who acts ethically is one who will choose to make good decisions‚ those that are morally right and are good avoiding the wrong decisions which may have negative consequences. We can link the idea of acting ethically with morals‚ as an ethical person will have a good set of morals‚ this is because it is our morals that help is to freely decide which decisions to make‚ and encourage us to act selflessly and
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