seems high * LDL market growth potential is very low coupled with the fact that there is substantial growth in the use of Automatic dishwashers (ADWs) * The LDL market had 3 major players P&G (42% share)‚ Colgate Palmolive (24%)‚ Levers (7%) and the remaining 27% with generic and private labels. P&G’s share of the LDL market is valued at $357 million / 25 million cases approx. Product Classification * LDLs are a low involvement product * Daily use‚ generally a repeat purchase once
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TUTORIAL 6 Managing Your Career (Scenario) Michelle has a new job and is learning to perform the tasks assigned to her. Different situations demand different decision-making processes. 1) Michelle finds a company directive that specifically restricts her from taking certain actions. This is a(n) ________. A) rule B) policy C) agenda D) procedure 2) Michelle eventually finds a problem that has no cut-and-dry solution. The problem is unique and is unlikely to occur again. This problem
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the least like every day activities. Combine these trends together‚ online grocer seems reasonable. With a total market size of 2.7 bn‚ and average industry margin of 27%‚ the high profitability encourages new entrants to come. Among all the five forces affect a business‚ rivalry of competition is the most severe one. Peapod is the competitor that worth most attention of Webvan‚ because of its big similarity. The operation model of Webvan is one centralized distribution serves a big area with 10-12
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holding a larger market share. It has a range of the products and the services for the right customers at the right time. It has provides a motto of better shopping trip among the customers and thus making a significant difference n their shopping structure when the customers enter the stores. Sainsbury: The Sainsbury mainly concentrates on the development
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manufacturers in the world with 19+ billion dollar brands from health and beauty care products to paper products. In the mid-1980’s‚ P&G management launched several projects to improve service and reduce costs across the supply channel. The first effort emphasized the logistics system that currently existed between retailers/wholesalers and manufacturers‚ more specifically P&G. They focused their efforts on improving supply logistics and reducing channel inventory through a process that became known as
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preserved historic law dating back to ancient mesopotamia during 1754 B.C. The code is mostly to prevent the strong taking advantage of the weak. Hammurabi the sixth Babylonian king created and enforced the code which included 228 laws‚ with a range of modern punishments. The structure of the Code of Hammurabi is significant in the form that it is written. The simple Akkadian law allowed the average person in the Babylonian Empire to understand the expectations placed among them. Hammurabi was
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Colgate’s ‘Simply White’ posed a threat to P&G’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as P&G’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by P&G indicated that consumers perceived both products to be equal in terms of whitening levels‚ P&G’s internal scientific data suggested that
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mouthwash industry and increase sales in Canada with a the state of the new market? 2. Situational Analysis There are several aspects of the situational analysis we have to look at for Proctor & Gamble. Internally we should highlight the strengths that scope brand brings to Proctor & Gamble but also recognize our weaknesses so we can correct those. Moreover there are aspects of the external environment that need to be addressed. The opportunities are clearly out there for P&G and to exploit those would
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PRODUCTS (ICP) JOINT-STOCK COMPANY 1 CHAPTER 1: INTRODUCTION 4 1.1 NECESSITY OF THE THESIS 4 1.2 OBJECTIVE OF THE RESEARCH 5 1.3 KEY RESEARCH AREA 5 1.4 METHODOLOGY 5 1.5 CONTRIBUTIONS OF THE THESIS 6 1.6 THESIS STRUCTURE 6 2 CHAPTER 2: LITERATURE REVIEW 6 3 LITERATURE REVIEW ON MARKETING PLANNING AND GENERAL ABOUT COSMETIC INDUSTRY IN THE WORLD AND IN VIETNAM 6 3.1 Literature Review on Marketing Planning for a brand/product line 7 3.1.1 REVIEW
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Image Example Function of each part Main Function Euglena Structure of a euglena: Flagellated protozoan that lives in the fresh waters. It is composed of chlorophyll and a rudimentary eye. Reservoir: part of a euglena that serves to accumulate. Nucleus: central organ of a Eugene. Contractile vacuole: cavity of a euglena that has the capacity to contract. Cell membrane: membrane that wraps euglena. Chloroplast: organelle of a euglena where photosynthesis is. Nucleolus: body shaped like a sphere
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