Case ReportPatagonia was founded by Yvon Chouinard in 1972. The company is located in Ventura‚ CA. Yvon Chouinard got his beginning as a climber in 1953 as a 14 year old member of the Southern California Falconry. Patagonia grew from a small company that made tools for climbers. Chouinard built the company into one of the most successful outdoor clothing company and is one of the steadfastly committed companies to being environmental friendly. Chouinard’s values reflect those of a business started
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offered by both REI and its competitor‚ Patagonia. It is curious that in their catalogue‚ REI offers products‚ (clothing) designed and manufactured under the brand name of Patagonia. This can be viewed as industry confidence in REI’s ability to compete‚ or a respect for the quality of product produced by Patagonia. Similarly‚ in both stores‚ the Patagonia clothing offered by both are priced very closely‚ and in some cases at the same price point‚ (the Patagonia Jacket is priced at $149.00; the REI jacket
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STRAT: Patagonia February 19‚ 2014 Overview Patagonia is a high-end outdoor apparel company founded in 1972 by Yvon Chouinard‚ a self-described ‘dirtbag’. The company remains private. Has experienced strong growth to date (6% sales growth Y-oY) while maintaining its commitment to sustainability and the environment Industry includes Columbia Sportswear‚ The North Face (VF Corp.)‚ and many general retailers Strategy & Business Model: Customers: median age of 38 years old‚ average household
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Fundamental Principles of the Metaphysics of Moral The central concept of Kant ’s Fundamental Principles of the Metaphysics of Morals is the categorical imperative. "The conception of an objective principle‚ in so far as it is obligatory for a will‚ is called a command (of reason)‚ and the formula of the command is called an Imperative." (Abbott‚ 30) An imperative is something that a will ought or shall do because the will is obligated to act in the manner in which it conforms with moral law.
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One company that has always had its hand in ensuring that their products are economically‚ ethically‚ and socially responsible is Patagonia. Patagonia is one of the leading brands for outdoor gear and apparel throughout the world. Patagonia is the founding member of the FLA or Fair Labor Association.1 The fair labor association ensures that every level of the supply chain compensates employees fairly‚ provides fair working conditions
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businesses do not take into consideration the need to uphold their social responsibilities. Patagonia does outsource its production to other countries. This company is not only considering discounted labor. They do take into account the working conditions of its employees. Also‚ they take into consideration the conditions of the factory. They do manage to care for the employees and their well-being. What if Patagonia did not care for the health of their workers? Who would be responsible for ensuring
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within the industry. Threat of substitutes (low) Threat of substitutes of oil at the current moment is really weak mainly due to the high prices of such. Solar panels and other alternative energy include high switching costs and long waiting time‚ which makes them unattractive to the consumer. Although bloodies and bioethanol also exist‚ availability is low. Even though the threat of substitutes is weak‚ BP has already taken it under consideration and‚ as we mentioned‚ entered the market of alternative
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We chose Patagonia‚ Inc. as our company. Patagonia is a Ventura‚ California-based clothing company that was found in 1973 by Yvon Chouinard. The company focuses mainly on high-end outdoor clothing. They started with a strong emphasis on sustainable materials and products‚ offering a wide range of products which are geared towards individuals that are environmentally conscious outdoorsmen. We are interested in this company due to their consistency in producing environmental friendly products. For
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3. Principles on which vicarious liability is based The doctrine of vicarious liability is based on principles which can be summed up in the following two maxims : (a) Qui facit per alium facit per se :- The maxim means‚ ‘he who acts through another is deemed in deemed in law as doing it himself’. The master’s responsibility for the servant’s act had also its origins in this principle. The reasoning is that a person who puts another in his place to do a class of acts in his absence‚ necessarily
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engineering to leave a positive global impact. I view Patagonia as a pioneer in the retail industry‚ leading the charge not only on sustainable business practices‚ but also a company that is stranding up for environmental causes all over the world. I see Patagonia as a vehicle were I can purse my life’s mission by being surrounded with so many passionate individuals‚ who I can learn and grow from. I never want to stop growing and learning and I see Patagonia as the epicenter of sustainable business practices
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