Chu Hai College of High Education BBA 311 Marketing Management Group Project [pic] [pic] Table of contents 1. Executive Summary 4 2. Company Description 5 3. Strategic Focus and Plan 6 Objective 6 Vision 6 Mission 6 Non financial goal 6 Financial goal 7 Core competency and sustainable competitive advantage 7 4. Situation Analysis 9 Microenvironment 9 ? Competitors 9 ? Customers 10
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Background The Standard Chartered Marathon has been organized by Hong Kong Amateur Athletics Association for 11 years since 1997. Now it becomes a signature international sporting event in Hong Kong and was recognized as a "Brand Hong Kong Event" by the Hong Kong Special Administrative Region Government. The Standard Chartered Hong Kong Marathon 2007 was successfully held on 4 March 2007‚ attracting over 37‚000 runners to the starting line. With the generous support of the public‚ the Standard Chartered
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Air Pollution Observation between Hong Kong and Chongqing Part 1 General Picture of Hong Kong and Chongqing and Meaning of Comparing A whole host of similarities between Hong Kong and Chongqing make this thesis’s aiming to exploit air pollution and approaches governments take more pragmatic and meaningful. Among the aforementioned similarities‚ the geographical ones could be treated as lurking causes of air pollution and other relative issues. Hence‚ this part is intended to showcase a general
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Is Hong Kong still a shoppers’ paradise? In the past decade‚ Hong Kong has been well known for its duty free and wide range of goods‚ it allows people from the world have a fantastic shopping experience. However‚ more news reporting the negative images of Hong Kong tourism which adversely affects the image of “shoppers’ paradise”‚ are arisen. While numerous tourists can be seen in tourist spots in Hong Kong‚ some contend that they no longer choose Hong Kong as a travel destination. This paper
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This following report is based on the environmental impacts and issues Hong Kong Disneyland has on the hospitality and tourism industries. Disneyland was first opened in Los Angeles in the year 1955 and is owned and operated by The Walt Disney Company. It was aimed for entertainment and family and is one of the most popular and well-known theme parks in the world. Later on‚ Disneyland opened in three more countries‚ which includes Florida‚ Japan and Europe. Visitors were offered exciting roller
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The SWOT analysis of cruise product in Hong Kong Strength: - The long history and reputation of the company is the strength‚ if you ask traveling company‚ most people in Hong Kong will say our company name‚ that can proof that we have well-known brand in Hong Kong people - Our service so good and many customers satisfy our services - We provide a lot of trip for different type customer - We are such a large company that we have significant cost advantages over most of our competitors - Good
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POPULATION AGEING IN HONG KONG ………………………………………………………………………………..What can we do for it ? Number of Older Persons‚ 1961 to 2006 1000000 800000 600000 400000 65+ 200000 2006 2001 1996 1991 1986 1981 1976 1971 1966 0 1961 Number Year Page 1 Content Page Introduction 3 Vision‚ Mission and Definition 4 1 2 The Population Structure of Hong Kong Introduction of Population Structure in Hong Kong 1.1 Birth rate and Death rate 1.2 More about Population ageing in Hong Kong 5 6 6 The effects
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This paper will analyze Hong Kong Disneyland that was built y Disney in conjunction with the Hong Kong government. The local culture of the people of Hong Kong and how it is related to the operation of business especially the tourism industry‚ which Disneyland will fall under‚ will be closely examined. The author chose Hong Kong Disneyland‚ a theme park built and operated by a new-joint venture‚ between the Government of Hong Kong and the Walt Disney Company. In this report the author uses
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Bank of China Hong Kong ’s Initial Public Offering by Hugh Thomas Associate Professor of Finance The Chinese University of Hong Kong Draft of April 28‚ 2003 Accepted for publication in Journal of Financial Education. I am grateful to participants at the North American Case Research Institute 2002 conference in Banff‚ Canada‚ for their helpful comments and for research assistance from Wang Zhiqiang and Xu Zhi in preparing some tables. Please contact me at hugh-thomas@cuhk.edu
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Topic: What are the ideal body types for men and women in Hong Kong society? In what ways are these body types perpetuated through mass media‚ technology‚ and medicine? According to Bartky (1999)‚ is body modification a form of self-empowerment or self-punishment? Introduction Human body is one of the elements used to assess the attractiveness of a person. Since the aesthetics theory varies in different countries and regions due to different history and cultural background‚ the description of
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