of the biggest consumer markets‚ Australia‚ Hong Kong and China. Demographic characteristics largely affect by social and value trends such as consumption culture‚ gender roles and demand for certain goods and services. The existing relationship between these factors would be analyzed and discussed further. From an analysis of the distinct differences‚ marketers can determine the underlying opportunities as well as potential niche markets for which they can tailor their marketing mix more efficiently
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Feasibility of Sparkle Ltd’s Opening Jewellery Retail Store in Hong Kong PROBLEM This study was designed to analyze and evaluate the feasibility and possibility of Sparkle Ltd’s idea to open a jewellery retail store in Hong Kong. Specifically‚ the study seeks answers to these questions: * What is the opportunity for opening a jewellery retail store in Hong Kong? * What is the risk of opening a jewellery retail store in Hong Kong? * Do the advantages overweigh the disadvantages in this
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Singapore International Airlines: Company Analysis [pic] A Marketing Study in partial fulfillment of the Module ADPM/01 Supervised by Ms. Charmie Jayaweera Abstract This report is a comprehensive study on the chronological overview of the Singapore International Airlines (SIA) and gives a brief profile of its various businesses. The report then identifies and discusses the influence of the environmental factors that have given it a dominant position in the global airlines industry
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(HONG KONG) — Pro-Beijing parties in Hong Kong trounced the opposition as voters in the Chinese territory expressed discontent with pro-democratic parties in local elections that may predict the outcome of more important polls next year. Results from Sunday’s poll were released early Monday for individual candidates‚ but the government did not immediately provide a breakdown by political party.(See more on the pro-democracy movement in Hong Kong.) The South China Morning Post newspaper says candidates
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Imagine that you are the Chief Executive of Hong Kong‚ what will you plan to do in order to reduce the health impact of earthquake? Among all natural disasters‚ earthquake has perhaps caused the highest death toll and financial loss. Being unpredictable and undetectable‚ alleviation as well as evacuation have become even more difficult. The Hanshin-Awaji earthquake in 1995 caused a property loss of over US$60 billion and a lost of more than US$100 billion in capital (Sawada‚ 2008‚ p.463)‚ whereas
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Should same-sex marriage be legalized in Hong Kong? In recent years‚ more homosexual people have come out to disclose their sexual orientation. Gays and lesbians may even feel pride and have higher self-esteem instead of having shame. People in Hong Kong generally are more open-minded now. There is no legal recognition of same-sex marriage in Hong Kong. In many countries or regions‚ the legalization of same-sex marriage is already implemented. Therefore‚ some may say that same-sex marriage should
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Comparison of Marketing Strategy of Wellcome and City’super in Hong Kong No Name Student No# December 23‚ 2008 Royal Brisbane International College 5/F Yue Hwa International Building 1 Kowloon Park Drive‚ Tsim Sha Tsui‚ Hong Kong Contact No.: XXXXXXXX Email: XXXXXXX Table of Content 1. Introduction 3 2. Target Segment 3 3. Marketing Strategy 4 3.1. Product Strategy 4 3.2. Price Strategy 5 3.3. Promotion Strategy 5 3.4. Place Strategy 6 4. Conclusion
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Self-esteem among Adolescents in Hong Kong Research Proposal Research Objectives Self-esteem is one of our most basic psychological needs. Researches on this subject suggest that self-esteem impacts the major aspects of our lives‚ like our thinking process‚ emotions‚ desires‚ value‚ choices‚ and goals. Self-esteem holds a considerable significance in both the individual and social context. Most importantly‚ it deals with adolescents’ concern of personal growth. Self-esteem affects how an adolescent
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Reinsurance in Hong Kong‚ Key Trends and Opportunities to 2018 ©reportscue Synopsis: The report provides in-depth market analysis‚ information and insights into the Hong Kong reinsurance segment‚ including: • The Hong Kong reinsurance segment’s growth prospects by reinsurance category • Key trends and drivers for the reinsurance segment • The Hong Kong reinsurance segment’s growth prospects by reinsurance ceded from direct insurance • The competitive landscape in the Hong Kong reinsurance segment
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Hong Kong Salary Report 2010 Sourcing Industry Hong Kong Salary Report 2010 SECTOR TRENDS – RETAIL & SOURCING Hong Kong’s retail sector has been affected by the global economic crisis. Hiring activity remains subdued in the aftermath of store closures‚ shelved expansion plans and the weak trading results of major brands. The position is different in mainland China‚ where major retail brands continue their growth. The demand from global retail‚ manufacturing and trading companies for sourcing
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