A07-00-0013 Whirlpool Corporation’s Global Strategy We want to be able to take the best capabilities we have and leverage them in all our companies worldwide. David Whitman‚ Whirlpool CEO‚ 1994 Quoted in the Harvard Business Review In 1989‚ Whirlpool Corporation (Whirlpool) embarked on an ambitious global expansion with the objective of becoming the world market leader in home appliances. Beginning with the purchase of a majority stake in an appliance company owned by Philips‚ the Dutch
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TMA04 - Whirlpool Europe Harvard Business School Case Study 9-202-017 The introduction of an Enterprise Resource System (ERP) [pic] ANSWER TO QUESTION 1: The Enterprise Resource Planning System is a cross-functional information system that represents an important development for Whirlpool and an important area of activity for the information management function. Instead of focusing on the information processing requirements of business functions‚ ERP software focuses on supporting
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About Whirlpool Corporation: 1989: Whirlpool entered European Markey by buying a 53% stake in the appliance division of Dutch based Philips Electronic for $ 470 million .Formed a joint venture firm named Whirlpool International BV (WIBV). 1990: Added the whirlpool brand name to the Philips product line. 1991: whirlpool bought the rest of the Philips stake (47%) for $ 600 million to become the sole owner of Whirlpool International BV. 1991-1999: WIBV developed three pan European brands
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Environmental analysis (PESTEL ‚ 5 forces Political The political changes are likely to influence Whirlpool only insomuch it can affect the markets the company sells to ‚ causing political instability that will wreak havoc in the economy . The company has already sustained ‚ for instance ‚ losses in South America - it can suffer more if the region experiences riots or major political upheavals Economic The organization is affected by the prosperity of people in the markets it targets that will
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Harvard Business Case Analysis How would you categorize Kearney’s commitment to the company? How might you change or maintain this commitment? Eugene Kearney is very committed to Old Colony Associates (OCA). Kearney is committed in that he has been with the company for 13 years‚ loves going to work every day and aspires to maintain a higher level management position. However‚ he clearly needs to make improvements to his current level of commitment to OCA. Kearney needs to realize that commitment
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Harvard Business Case: Pillsbury Cookie Challenge 1. What are the challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business? What is the team currently doing to support the RBG cookies segment? Who is the team currently targeting? Mr. Guillen is facing the problem regarding the growth of volume in the segment of the Refrigerated Baked Goods (RBG). His main concern was that as the refrigerated cookie sector is the most profitable and in contrast to market volume
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Whirlpool 1.What is the nature of Whirlpool’s domestic and international business environments? What types of risk does the firm face? As far as Whirlpool domestic and international business and its environment are concerned‚ it resembles a complex nature. However‚ it would be prudent for the sake of this case and it analysis that domestic and international market of whirlpool is defined and analyzed uniquely‚ so as to drive home the idea in each one of it for a far reaching understanding. To
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Harvard Business Case: Ducati Introduction After the introduction of Federico Minoli‚ Ducati has transformed from a company on the verge of bankruptcy into one of the most profitable motorcycle manufacturers in the world. But this is not enough for Minoli‚ who currently considers entering the Harley Davidson niche: introducing a Ducati cruiser. However‚ according to the analysis below – prepared using some basic strategic questions - this would not be a very wise
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Whirlpool Company Introduction: Whirlpool centers its consideration on a few key regions‚ including‚ Nonstop Quality Change‚ Overhaul of Business Courses of action‚ Inventory network Administration‚ Enhanced Client Introduction‚ and Globalization of Business Operations. Whirlpool is the business pioneer in the assembling and advertising of home machines. Whirlpool is a worldwide organization and markets Whirlpool‚ Maytag‚ Kitchen Support‚ Jenn-Air‚ Amana‚ Brastemp‚ Bauknecht‚ Delegate and other significant
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Whirlpool in China In 2006 whirlpool became the largest home appliance maker in the world. This was not an easy feat. The appliance industry is highly competitive industry with price wars being a driving factor for competition. Whirlpool’s philosophy focused on customer loyalty. Its products were built to be reliable with long lifecycles‚ which meant substantial emphasis had to be paid to product quality. Whirlpools philosophy is particularly difficult as it needs to not only to make high quality
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