Case 5 Whirlpool Corporation – Giving ERP a Spin Time Context Third to last quarter of 1999 Viewpoint David R. Whitwam‚ Whirlpool Chairman and CEO Statement of the Problem * How could the Whirlpool Corp. cope up with the changes in the corporation due to implementation of ERP applications‚ including SAP? Objectives Amend problems regarding shipment delays that causes customer dissatisfaction. Improve the implementation of SAP for more organized and on-time order-delivery cycle and
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washers‚ Whirlpool Corporation has become the world’s leading producer of major household appliances. Its main products include home laundry equipment‚ dishwashers‚ refrigerators‚ freezers‚ ovens‚ ranges‚ room air conditioners‚ and mixers and other small household appliances. The company’s appliances are sold in more than 170 countries worldwide under such brand names as Whirlpool‚ KitchenAid‚ Roper‚ Estate‚ Bauknecht‚ Ignis‚ Laden‚ Polar‚ Brastemp‚ Consul‚ and Eslabon de Lujo. Whirlpool launched
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European subsidiary of Whirlpool Corporation‚ Whirlpool Europe B.V and the Slovak company Tatramat in the former Czechoslovakia. The new company of the joint venture was called Whirlpool Tatramat. This strategic alliance was the result of both internal and external environment problems that both companies were facing at the time. Whirlpool Corporation is a leading global manufacturer and marketer of major appliances and related products for use within the home. Whirlpool has a worldwide presence
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A07-00-0013 Whirlpool Corporation’s Global Strategy We want to be able to take the best capabilities we have and leverage them in all our companies worldwide. David Whitman‚ Whirlpool CEO‚ 1994 Quoted in the Harvard Business Review In 1989‚ Whirlpool Corporation (Whirlpool) embarked on an ambitious global expansion with the objective of becoming the world market leader in home appliances. Beginning with the purchase of a majority stake in an appliance company owned by Philips‚ the Dutch
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HISTORY OF WHIRLPOOL CORPORATION Founded 1911 Headquarters Benton Harbor‚ Michigan‚ USA Key people Jeff M. Fettig‚ (Chairman & CEO) Michael A. Todman‚ (President‚ Whirlpool North America) Paulo F.M.O. Periquito‚ (President‚ Whirlpool International) Industry Major appliances‚ Small appliances Products Clothes washers and dryers‚ refrigerators‚ freezers‚ dishwashers‚ ranges‚ compactors‚ room air conditioners‚ microwaves ovens‚ counter top appliances. Revenue ▲ USD 18
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| Research Helps Whirlpool Keep Cool At Home | Act Local In Emerging Markets | | | | Table of Contents Introduction 3 Global Marketing Strategy 3 Why People Buy Appliances 4 The Role of Market Research 5 Key Lessons Learned 6 Summary 7 Introduction Whirlpool Corporation got its start back in November 1911 with founders Louis and Emory Upton. It was originally called the Upton Machine Company before going through a couple of name changes. The first was the change to Nineteen Hundred
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Social Responsibility of Whirlpool Corporation Whirlpool Corporation is a global manufacturer and marketer of major home appliances‚ with annual sales of more than $18 billion‚ more than 73‚000 employees‚ and nearly 70 manufacturing and technology research centers around the world. The company’s family of brands‚ including Whirlpool‚ Maytag‚ KitchenAid‚ Jenn-Air‚ Amana‚ Brastemp‚ Bauknecht‚ Consul and other major brand names to consumers in more than 170 countries. Whirlpool Corporation is traded
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consolidated into top four players; Whirlpool‚ General Electric‚ Electrolux‚ and Maytag with 80 percent market share for the four corporations combined. Other competition in the US includes Korean brands especially in specific categories such as microwave ovens. Japanese foreign direct investments in the US in the appliances and electrical machinery were aggressively competing in providing high quality goods for fewer prices than local manufacturers. Whirlpool led the American market and achieved
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report at http://panorama-consulting.com/resource-center/erp-industry-reports/. ! 4949 S. Syracuse‚ Suite 500 - Denver‚ CO 80237 Telephone +1.303.974.7171 Panorama-Consulting.com Introduction and Summary The 2011 Guide to ERP Systems and Vendors provides insight into ERP project statistics‚ segmented by major vendors or vendor tiers. The report is based on surveys of over 1‚600 respondents that have either selected or implemented ERP solutions over the last five years‚ with a heavier weighting
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1. SAP R/3 and B1 o SAP is probably the best known supplier of ERP software. SAP offers two solutions. The first is the R/3 suite and the second is the B1 suite‚ sometimes called "business one." R/3 is an integrated software system that can support everything from very small companies to very large corporations. R/3 is customizable to meet your specific business needs. R/3 uses a client/server architecture that runs on a variety of platforms‚ including Unix‚ Windows Server and OS/400. It can
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