ISTANBUL TECHNICAL UNIVERSITY INSTITUTE OF SOCIAL SCIENCE [pic] MARKETING MANAGEMENT Elif Karaosmanoğlu Assignment 1 SEGMENTATION AND POSITIONING WHITE GOODS INDUSTRY Submitted by: OSMAN ÖZEN 401111024 Table of Contents 1 White Goods Industry 3 2 Brands in White Goods Industry 3 3 Marketing Objectives 3 4 The Brands of BSH 3 5 Segmentation & Targeting & Positioning 3 5.1 Segmentation 3 5.2 Target Market 3 5.3 Positioning 3 5.3.1 BOSCH 3 5.3.2 SIEMENS 3
Premium Major appliance Electrolux Haier
Application Program hv Microsoft Corporation KZ©„K evRviRvZK…Z| GwU GK cªKvi Spread Sheet Analysis Program (†¯cÖWkxU G¨vbvjvBwmm †cÖvMÖvg)| g~jZ EXCEL Gi mvnv‡h¨ hveZxq wnmve wbKvk mn Data Entry Ges Data Analysis Dfq ai‡bi KvR Kiv hvq| What Is Spreadsheet (‡¯cÖWkxU wK) t Spread Sheet k‡ãi AvwfavwbK evsjv A_© n‡jv Qov‡bv cvZv (Spread A_© Qov‡bv Ges Sheet A_© cvZv)| MÖvd KvM‡Ri b¨vq X A¶ Ges Y A¶ eivei †Lvc †Lvc N‡ii b¨vq A‡bK Ni m¤^wjZ eo kxU‡K ejv nq Spread Sheet. Excel Gi mywekvj ‡¯cÖWkxUwU‡Z wewfbœ
Premium Microsoft Microsoft Office Microsoft Excel
How to Use a Data Spreadsheet: Excel One does not necessarily have special statistical software to perform statistical analyses. Microsoft Office Excel can be used to run statistical procedures. Although in some respects Excel is not as preferable for data analyses as IBM SPSS‚ it is very userfriendly with simpler statistical procedures. This appendix describes how to use Excel to execute basic statistical calculations. Data from the 2004 version of the General Social Survey (GSS) is used for
Premium Spreadsheet Microsoft Excel Microsoft Office
SEMI-FINAL LECTURE NOTE 02 CREATING SIMPLE FORMULAS Formula. A formula is a group of symbols that make a mathematical statement. A formula can be a combination of values (numbers or cell references) and math operators (+‚ -‚ /‚ *‚ =) into an algebraic expression. Excel requires every formula to begin with an equal sign (=). The following table illustrates the mathematical operators learned in school and those represented in Excel 2003. | |School
Free Multiplication Addition Spreadsheet
Case: Green Scene Landscaping (GSL) Customer Tracking Objectives In this case you will learn how to: Enter formulas in cells Apply functions: COUNTIF‚ PMT‚ SUMIF‚ VLOOKUP Apply formatting: Cell and Worksheet Create charts: Pie Chris Zelinski started Green Scene Landscaping (GSL) five years ago‚ offering a wide range of lawn care services. In the early years of the business‚ Chris kept up with his customers‚ price quotes‚ service dates‚ and payment information using his memory
Premium Spreadsheet Lawn Decimal
cases‚ its output is more relevant and understandable than the optional sensitivity output provided by Solver itself. SolverTable is very easy to use‚ as I describe below. All it requires is an existing optimization model. That is‚ there must be a spreadsheet model already built‚ and Solver must be installed. This document explains how to use SolverTable‚ and it illustrates the procedure with several screen shots. Sections of this Help file Versions of SolverTable Loading SolverTable Unloading SolverTable
Premium Spreadsheet Input
Chapter 1 Question | Answer | Excel is an electronic version of what? | a spreadsheet | Excel stores documents as files called _________ | workbooks | The contents of an active cell are displayed in the ______________ | formula bar. | Charts can be either__________ or __________ | as an embedded chart sheet‚ as a separate chart sheet | The default name given to an Excel workbook before it is renamed is ______________ | Book1 | By default‚ excel starts with _____ many worksheets? | 3
Premium Control key Spreadsheet File format
BE01106 - BUSINESS STATISTICS ASSIGNMENT – PART I SEMESTER 2‚ 2014 _________________________________________________________________________ The complete BEO1106 assignment (all three parts) accounts for 20% of the overall assessment in the unit. This first part of the BEO1106 assignment is to be completed in your own time and must be submitted for correction in the tutorial of week 6. No time extensions will be granted although special consideration applications may be accepted from students
Premium Numerical digit Randomness Spreadsheet
I. Executive Summary Maytag Corporation was founded in 1893 by Fred L Maytag and two other men. The company built its first washing machine in 1907. From there the company quickly expanded into a national corporation. With the sweeping globalization movement of the 1990’s‚ Maytag has attempted to establish a presence as a global competitor in the appliance industry. As the company has tried to establish itself in the developing global marketplace‚ it has had difficulties. Not only were consumers
Premium Financial ratio Financial ratios Whirlpool Corporation
BASICS OF MS-EXCEL 12.1 INTRODUCTION MS-Excel 2000 is a Windows based application package. It is quite useful in entering‚ editing‚ analysis and storing of data. Arithmetic operations with numerical data such as addition‚ subtraction‚ multiplication and division can also be done with Excel. You can sort the numbers/characters according to some given criteria (like ascending‚ descending etc.)and solve simple financial‚ mathematical and statistical formulas. 12.2 OBJECTIVES After going through
Premium Spreadsheet Graphical user interface Microsoft