HARvARD | "rsrNEss l r"Hoor 9-705-475 REV: APRIL 21‚2O1r PANKAJ GHEMAWAT TI.IOMAS M- HOUT ]OItDAN SIEGEL Haier’s f‚r.S. Refrigerator Strategy The obiectiue of most Chinese enterprises is to export products and earn foreign currency‚ exploing easier markets first like Southeast Asi1. . . Our purpose is to establish a branil reputation Ay ‚ Tirit penitrating dfficult markets such as the United States. . . . All success relies on one thing in werseas iark*s---ereatingi Iocalized U
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Note: Attempt all the Question‚ All the questions carry equal marks‚ CASE 1 The Santek Images Business Unit Consolidated Products is a $21 billion company headquartered in Atlanta‚ Georgia. The company’s five business units‚ which offer a wide array of products and services‚ are the result of an aggressive strategy of mergers and acquisitions starting in the late 1980s. The corporate staff is surprisingly small‚ comprised of general management
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Whirlpool Case Analysis July 12‚ 2003 Group 3 Cindy Branon Zach Evans Melissa Holder Kendall Joseph Brandon McLain Shane Morgan Whirlpool Case Analysis 2 Whirlpool Case Facts The Whirlpool Corporation is one of four top appliance manufacturers in the world. Whirlpool has annual sales of between $4 and $6 dollars. Whirlpool supplies Sears with Kenmore washers and dryers‚ which accounts for thirty-seven percent (37%) of Whirlpool’s sales. Since growth of the United State’s appliance market
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taken up by Whirlpool.. As Whirlpool grew in size it had restructured its supply chain ‚the project gives a detailed description of the procurement initiatives taken by it ‚ a move towards global platform‚ It also explains the reasons behind the company changing its manufacturing strategy from a ’push’ system to a ’pull’ system and further to a ’hybrid push/pull’ system‚ and use of third party logistics so that it could concentrate on key processes . E-initiatives taken up by Whirlpool .. Objectives:
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A Summer Project Report on “Create Awareness about Whirlpool Brand of Accessories and Purifier in the Market and Design a plan to make them a household usage item” Towards partial fulfillment of Master of Business Administration (MBA) (affiliated to U.P. Technical University‚ Lucknow) Submitted To:- Submitted By: Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC‚ Lucknow 2007-2009 PREFACE
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of MIB Delving Deep into User’s Mind: Case Study Whirlpool is an American brand alright‚ but has succeeded in empowering the Indian housewife with just the tools she would have designed for herself. A washing machine that doesn’t expect her to get ‘ready for the show’ (Videocon’s old jingle)‚ nor adapt her plumbing‚ power supply‚ dress sense‚ values‚ attitudes and lifestyle to suit American standards. That‚ in short‚ is the reason that Whirlpool White Magic‚ in just three years since its launch
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ABSTRACT The trend to successfully implement enterprise resource planning systems (ERP) has resulted in companies investing millions of dollars‚ only to find out business performance did not improve. Whirlpool‚ one of the largest home appliance manufacturers learned the harsh consequences of SAP ERP project failure. The company suffered delays in shipping products in the United States contributed by the decision to ignore the red flags‚ inadequate testing‚ adherence to the schedule‚ and an unprepared
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must have the same desired outcomes. Both parties must be willing to compromise‚ share information such as pricing‚ new product developments‚ and as well‚ be able to communicate openly and honestly with one another and the cross-functional teams. Whirlpool Corporation and Inland Steel Industries demonstrate these qualities‚ thus the reason for their great success in their respective industries. It has been said that “It can take years for a buyer/seller partnership to begin delivering results”. Each
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Subject – product & quality management Topic – Iso standards companies – whirlpool & reebok submitted to – prof. komal kamra Group Members Roll no. Name 2 Mayuresh Pitale 3 Rahul Sawant 4 Indrabhushan Yadav 10 Estiyak Salmani 46 Ajit Yadav AcknowledgemenT We would like to thank to our Prof. Miss Komal Kamra
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Strategic Alliance – Whirlpool Corporation and Inland Steel CASE Faced with intense competition‚ increasing expectations from customers‚ reduced product life cycles‚ and localized geographic markets‚ Whirlpool Corporation (a Fortune 500 manufacturer of appliances) realized that the need to achieve a competitive advantage from its sourcing and material efforts was greater than ever. Part of the strategy to achieve this advantage involved pursuing an alliance with a key steel supplier. Steel is
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