1. Was the Whirlpool plant closing just another “business decision‚” or did it carry with it social and ethical responsibilities and implications? Explain Whirlpool’s decision to close the manufacturing plant in Evansville‚ Indiana was a business decision the company made in response to poor sales. The decision most likely pleased shareholders but had social and ethical implications. The plant closure impacted the lives of an entire community. According to the mayor of Evansville‚ 10‚000 jobs
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CASE While the European market has always been large‚ the peculiarities of each European country kept the ‘white goods’ [appliances such as refrigerators‚ dishwashers‚ ovens‚ clothes washers and dryers] market fragmented in to many different‚ often relatively small markets. Different countries use different power connections for electrical appliances and also there are differences in the voltages supplied to homes. Consumer tastes vary as well. French consumers tend to prefer top-loading
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was completely saturated. Whirlpool decide to expand its market into European market. They thought that there is similarity between two markets. Therefore‚ they believe that they have success in European market like in US market. Their strategy in Europe focus on brand segmentation and operational efficiency. They created a brand portfolio segmented by price. For example‚ Bauknecht is a high-end product while Inis is a low-end‚ value brand. The Philips/Whirlpool brand filled the middle
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Implementation of strategic management to develop business is as according to company competence By Eko Setiyo Utomo In competitive business‚ company needs a mature planning. This planning is not only oriented at the future but also should be able to anticipate the change in short and middle range by holistic planning. Porter (Dobson and Starkey 1993:55) stated that generic competitive strategies would create competitive advantage management. Therefore‚ understanding strategic
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(Annual Report 2011) Corporation that could benefit from a Merger I see Whirlpool as being a profitable candidate for a corporation to acquire or merge with because they are a household name. Whirlpool has produced great appliances since 1908 and based on the vision of one family and a business failure. Louis Upton invested his venture to manufacture household equipment. (Whirlpool Responsibility Overview) So Whirlpool would be a profitable target because of its longevity and determination to
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Positioning Competitor A’s product Competitor B’s product Competitor C’s product Your Product With its global strategy underway‚ Whirlpool continues to strengthen its position in the market and meet its most important objective: delivering on its brand promise to consumers. Their positioning strategy is completely aligned to deliver solutions to consumers that they truly value. Though price is an important part of the equation‚ it is not the entire equation. Whirlpool’s goals are straightforward:
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Things‚ the Connected World‚ the Smart Planet… All these terms demonstrate that the quantity of smart devices joined with‚ imparting through‚ and building connections on the Internet has surpassed the quantity of people utilizing the Internet. Whirlpool‚ being a huge company‚ now builds its Internet of Things for appliances like refrigerators‚ washing machines and other household machines by burrowing new start up strategies. The company teamed up all its employees to work collaboratively under
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A PROJECT REPORT ON “A Study on Competitive analysis & Marketing mix of “Pure it” (HUL)” [pic] MASTER OF BUSINESS ADMINSTRATION (MBA) GUIDED BY:- SUBMITTED BY:- Ms. Taru Baswan Praveen Kishore Faculty‚ DIAS MBA IV Sem. [pic] DELHI INSTITUTE OF ADVANCED STUDIES SECTOR-25‚ ROHINI‚ NEW DELHI-110085 SESSION 2009-11 DECLARATION I‚ Praveen Kishore‚
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International Business: Cases Case 1: Whirlpool Whirlpool’s Dramatic Turnaround through Internationalization Whirlpool exemplifies how internationalization can rejuvenate declining sales and optimize cost structures. Background Headquartered in Benton Harbor‚ Michigan‚ Whirlpool Corporation makes washers‚ dryers‚ refrigerators‚ dishwashers‚ freezers‚ and microwave ovens in 13 countries and sells them in 170 others‚ under brands names such as Whirlpool‚ Maytag‚ Magic Chef‚ Jenn Air‚ Amana‚ KitchenAid
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FACULTY OF ECONOMICS UNIVERSITY OF LJUBLJANA INTERNATIONAL BUSINESS SCHOOL YEAR 2014/2015 INDIVIDUAL ASSIGNMENT (2-3 pages‚ typed and handed in personally on lectures) Read the case Haier’s U.S. refrigerator strategy and answer to the following questions: 1. What were the drivers of Haier’s success in U.S. initially and why? 2. How did the competitors (Big Three) react to the Haier’s success? How are their strategies different than Haier’s? 3. Why do you think Haier built a new plant in South
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