MASTER OF BUSINESS ADMINISTRATION MM5762 MARKETING MANAGEMENT GROUP PROJECT LECTURER: DR. PIYUSH SHARMA FACULTY OF BUSINESS THE HONG KONG POLYTECHNIC UNIVERSITY Prepared by Group 2 KWAN Tak Wing Andy 13036541G SHUM Tiu Tiu Danny 13010819G WU Fung Nga Tracy 13033465G YEUNG Shuk Ming Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS
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Duncan‚ the financial manager of EduSoft Inc‚. is contemplating the need to raise new capital‚ to grab a larger market share before an imminent shakeout of the education software industry. In this case study‚ the concepts of a preferred stock‚ warrants‚ and convertible bonds are discussed. Also‚ the cost of capital of a bond with warrants package and that for a convertible bond are explored‚ and the call option features of both financing options are discussed. In addition‚ the case study includes a discussion
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Hot stone massage is a specialty massage where the therapist uses smooth‚ heated stones on the body. The heat can be relaxing and can warm up tight muscles for a more thorough massage. The therapist may use the stones as a way to massage deeper. Hot stone massage originated from the Chinese more than two thousand years ago. They used hot stones as a mean of improving the function of internal organs. These stones were also used for healing the body in North and South America‚ Africa‚ Europe‚ Egypt
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Summary of Article 5: Just Leave Me Alone: A Sad End to Whistleblowing From 1980s‚ there are growth of voluntary activities in some of companies and brought changes in the public perception on corporate behavior. Realizing the bad publicity that could damage corporate brand image‚ code of conduct introduced. However‚ there are still unscrupulous activities and cases involving corporation. Subsequently‚ whistleblowing is take place to regulate corporation if code of conduct fails to do so. Whistle
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and the decisions that follow case study solution ppt natural disasters and the decisions that follow case study solution ppt natural disasters and the decisions that follow case study solution ppt natural disasters and the decisions that follow case study solution ppt natural disasters and the decisions that follow case study solution ppt natural disasters and the decisions that follow case study solution ppt natural disasters and the decisions that follow case study solution ppt natural disasters
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STRICTLY PRIVATE AND CONFIDENTIAL Ir. Fredy Sibarani fredy1811@gmail.com Direct: +62 22 200 6535 Mobile: +62 8180 935 7788 +62 21 26700078 Assistant to President Director/General Manager ‚ Perum Perumnas Senior Advisor/Investor‚ PT Trimegah Securities‚ Tbk - Bandung Jan.2009 -- Now Jul. 2007 – Oct. 2008 Advising my self and several potential equity investors trading their money in stock. Team Leader‚ PT PP London Sumatra Indonesia‚ Tbk - Jakarta Jan. 2007 – Jul. 2007 Led land
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customer benefits that are many times CMI’s manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI’s Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential‚ aligning price with business strategy‚ and the implications of a price on development and execution of integrated strategic options. Learning Objective: To calculate customer benefits and examine other
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warning them that sb/sth is dangerous and they should be careful dát si pozor‚ mít se na pozoru board (n) a group of people who have the power to make decisions and control a company rada‚ komise‚ vedení‚ správa boiled (adj) cooked in boiling (very hot) water vařený bouquet (n) a bunch of flowers arranged in an attractive way‚ often carried by a bride (a woman on her wedding day) kytice brainstorm (v) to spend time with other people thinking of as many ideas as possible‚ often as a way of solving
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reduce friction the best because it coats the skis more evenly and creates a thicker protective barrier to the bases of the skis. Consequently‚ this hypothesis was correct because the data captured displayed that the hot wax reduces friction the best‚ see appendix seven‚ eight‚ and nine. Hot melt on wax had the fastest time when the ice disc was slid down the ski and had the highest velocity. It traveled smoother and quicker than any other wax tested. Furthermore‚ for these experiments three different
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6.14 Show that for a sample of n = 39‚ the smallest and largest Z values are – 1.96 and + 1.96‚ and the middle (i.e.‚ 20th) Z value is 0.00. 6.19 The data in the file spending represent the per-capita spending‚ in thousands of dollars‚ for each state in 2004. Decide whether the data appear to be approximately normally distributed by A. Comparing data characteristics to theoretical properties. B. Constructing a normal probability plot. 7.1. For a population containing N=902 individuals what code number
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