1 The Marketing Profession Coursework Header Sheet 191290-15 Course Coursework Tutor MARK1105: The Marketing Profession Group Work R Lewis Course School/Level Assessment Weight Submission Deadline BU/UG 30.00% 28/03/2012 Coursework is receipted on the understanding that it is the student’s own work and that it has not‚ in whole or part‚ been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged
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FOLD FOLD ABOUT YOUR SKILLS What is your highest level qualification? Give details of any other skills you feel are relevant to the role. Hobbies and Interests YOUR AVAILABILITY Please indicate when you are available to work. Time/Day Earliest start time: Latest finish time: Sun Mon Tues Wed Thurs Fri Sat When can you commence work with us? Are you able to work any hours outside those detailed above? Please give details: Could you provide cover at other stores in your area? Yes
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coffee shop industry in United Kingdom just like Starbucks. They sell different kinds of roasted coffee in wholesale from establishment and they also sell retail coffee in their shops. Introduced in 1971 by Sergio and Bruno Costa and acquired by Whitbread in 1995. Since then they have expanded more than 1700 coffee shops within 28 countries all over UK‚ Middle East‚ South Asia and Europe and because of their strong brand reputation and expansion they are considered as the second largest coffee shop
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CASE EXAMPLE Global forces and the European brewing industry This case is centred on the European brewing industry and examines how the increasingly competitive pressure of operating within global markets is causing consolidation through acquisitions‚ alliances and closures within the industry. This has resulted in the growth of the brewers’ reliance upon super brands. In the first decade of the twenty-first century‚ European brewers faced a surprising paradox. The traditional centre of the beer
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fixes‚ a perfect flavorsome cup of coffee also will no longer need waiting. Costa Coffee plans to introduce ‘coffee on the go’. Whitbread the parent company for Costa has acquired self-service coffee chain Coffee Nation and plans to launch a new brand‚ Costa Express‚ with a view to target the self-serve coffee bar sector. Andy Harrison‚ the Chief executive of Whitbread comments‚ “Customers increasingly want great-tasting coffee on the go‚ which makes the self-serve coffee market very attractive
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A01- Profit and Loss A profit and loss account is something businesses use to show them their revenue‚ costs and profits for that certain year‚ therefore showing the total amount of profit that the business has made that year‚ it is extremely important for the business‚ in particular for the accounts department who will refer to the profit and loss account a lot. This is because it clearly lays out what the business has spent‚ and what the business has brought in‚ it is easy for the business
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unsettled university graduate who rejects the standards of conventional society. Other notable novels include Strike the father dead (1962)‚ a tale of a jazzman’s rebellion against his conventional father‚ and Young shoulders (1982)‚ winner of the Whitbread Prize‚ the tale of a young boy dealing with the death of loved ones. Wain’s use of lower-case letters in the titles of his novels indicates his non-conventional manner. Wain was also a prolific poet and critic‚ with critical works on fellow Midlands
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Planning through Performancesm Brief PESTEL Analysis Key Points: The PESTEL analysis is a framework for assessing the general or macro environment in which an organization operates. Each dimension of the framework—Political‚ Economic‚ Social-Demographic‚ Technological‚ Environmental and Legal-Regulatory—is designed to provide insight into specific issues affecting organizational performance. To maintain its usefulness as an analytical tool‚ the PESTEL analysis should be updated and reviewed
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to Ryanair. Many models are available in the analysis of economic entities. The question is: Which model is better suited to a certain situation? In analysing the macro-environment of Ryanair‚ the business model of choice would be the PESTEL model. The PESTEL model consists of six categories namely: political‚ economic‚ social-cultural‚ technological‚ environmental‚ and legal. These categories consider the external environment the firm under analysis‚ addressing the macro-environment of Ryanair
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the external environment (part 1) What’s going on out there now and in the future? Environmental influences in the broadest sense Macro/general environment: PESTEL Environmental influences related to the dynamics of the industry under question Competitive environment: Porter’s Five Forces (Porter‚ 1980) Example PESTEL The automobile industry Political – Climate change agenda – Fuel prices – Expansion of EU Economic – – – – Changes in disposable income Exchange rates
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