Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers Overall winner of the 2008 European Case Clearing House Awards Winner of a 2007 European Case Clearing House Award in the category “Marketing” Winner of the European Foundation for Management Development Case of the Year Award 2004 in the category “Marketing” 04/2008-5188 This case was prepared by Pedro Pacheco Guimaraes‚ INSEAD MBA 2003‚ and Pierre Chandon‚ Associate Professor of Marketing at INSEAD‚ as the basis
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PURCHASE OF COSMETIC PRODUCTS: A STUDY OF FACTORS INFLUENCING NARESUAN UNIVERSITY GRADUATE STUDENTS’ PURCHASE BEHAVIOR SANITPONG SAITHIP CHUNHAPAK MOUNGTHONG PAMITTASIL UNGTAWORNDEE An Independent Study Submitted in Partial Fulfillment of the Requirement for the Master of Business Administration Degree (International Program) May 2008 Copyright 2008 by Naresuan University The independent study entitled “Purchase of Cosmetic Products: A Study of Factors Influencing Naresuan University
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Husain too entered the segment with Fairone Man with director and TV actor Anuj Saxena endorsing the brand. In the same year‚ Beiersdorf AG‚ the German company which owns Nivea‚ also launched a whitening moisturiser under the ’Nivea for Men’ name in India. Kaya Skin Clinic‚ too‚ introduced the Kaya Whitening Moisturiser with SPF 15‚ while earlier this year‚ Garnier stepped into the fairness market with the launch of Garnier Men PowerLight lightening skin cream and provided a ’shade card’ with the same
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Asia is a big continent but their preference in beauty characteristics is very much alike. Pale skin‚ big eyes‚ small features are the main points of what used to be expected in an Asian woman because of high social status. Although social status is not as important now‚ Asia still holds onto their standards of an idealistic woman and uses them as a basis of what being beautiful should mean. Asian beauty‚ like any other standards of beauty can be achieved through cosmetics. Products that can be used
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consumers have welcomed the solution‚ making it the number one. This product is for low level of income. Target market of wheel is rural areas and the people think that wheel is a power full and cheaper detergent as compare to other detergent and soap available in market. Surf Excel A pioneer in the Indian detergent powder market‚ Surf Excel has constantly upgraded itself over the years‚ to answer the constantly changing washing needs of the Indian homemaker. Today Surf Excel offers outstanding
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run business in Vietnam due to the friendly policies and few barriers of trade. The people are eager for fashion‚ multi-culture and dependence. It is hot and humid in Vietnam due to its tropical location which is the reason why the sun creams and whitening products are popular. Hanoi‚ which is the capital city of Vietnam and also a shopping paradise with many shopping malls‚ has been selected as the city which we will firstly export products to. It is the city with high fashion conscious and relatively
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HUL and P&G War Group 3 – Marketing B Piyush Saboo Pragati Ghateshai Pratik Shah Prateek Ajmera Ritesh Dwivedi INDIAN FMCG SECTOR – OVERVIEW Consumer packaged goods 4th Largest sector in the economy Total market size in excess of US$ 13.1 billion Expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018 Characteristics: Strong MNC Pressure Well established distribution network Intense competition between the organized and unorganized players Easy availability of raw
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Individual HW2 Name: 8-1 Widget Market The widget market is competitive and includes no transaction costs. Five suppliers are willing to sell one widget at the following prices: $30‚ $29‚ $20‚ $16‚ and $12. Five buyers are willing to buy one widget at the following prices: $10‚ $12‚ $20‚ $24‚ and $29. What is the equilibrium price and quantity in this market? Equilibrium price is $20 and the quantity is 3 units. 8-4 Candy Bars Market a. In the accompanying diagram (which represents the
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34.8% in 2004. At that time U.S toothpaste market was split into therapeutic and cosmetic benefits. This was the ideal time for CMF to enter into US markets. CMF was positioned as a premium brand. The concept promised consumers freshness with a whitening reassurance‚ using mini breath strips as the distinctive reason to believe. The US CMF product line consisted of two product forms a liquid bottle and a gel tube in two flavours Blue cool mint and Green clean mint. The packaging of the product was
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Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth‚ assists in suppressing halitosis‚ and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush‚ and not by the
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