Lovely. Fair & Lovely‚ the largest-selling skin whitening cream in the world‚ is certainly doing well. Launched in 1978‚ it holds a commanding 50-70 per cent share of the skin whitening market in India‚ a market that is valued at over Rs 1‚200 core (Rs 12 billion) and growing at 10-15 per cent per annum. HLL christened Fair & Lovely as one of its six “mega brands” and has successfully launched new product formulations from lotions to gels and soaps. Origin of the Term Paper This term paper has
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Technology INTRODUCTION If you look up detergent in a dictionary it is simply defined as cleaning agent. During the last two to three decades‚ however‚ the word detergent has tended to imply synthetic detergent‚ or syndet for short‚ rather than the older soap. In fact‚ commercial formulations consist of a number of components‚ and we shall use the term surface-active agent‚ or it’s abbreviation surfactant‚ to describe the special active ingredients that give detergents their unusual properties. Synthetic
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Case report Unilever in Brazil‚ Part II (1997-2007) Marketing Strategies to conquer North Eastern market Group: NAKED Members: Nico Schwendinger Alexandra Klopf Konstanze Horak Elif Kurtulus David Muhr Date: 28 November 2009 Table of contents 1 Introduction 3 2 Problem Statement 3 3 Alternatives 3 3.1 Turn something old into something special 3 3.2 Mix & Mingle to form something new 4 3.3 Keep it simple! 5 4 Issues 5 4.1 How does the
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SOAP & DETERGENT I) Definition of Soap o Soap are sodium or potassium salts of long-chain carboxylic acids o The general formula of a soap : RCOO Na / RCOO K • R is an alkyl group which contain 12 to 18 carbon atoms. II) The history of soap manufacturing. ▪ Solvay Process - Carbon dioxide ( obtained from heating CaCo ) is passed into concentrated NaCl solution which is saturated with ammonia . NaCl +NH +H
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De La Salle University – Dasmarinas College of Business Administration and Accountancy Bachelor of Science Major in Marketing and Advertising Management Marketing Plan for Dove SUBMITTED BY: Danilynn Caballero Genevieve Cuevas Angelo Marfil Kathy Mendoza Danilo Orcine Ara Reyes SUBMITTED TO: Ma’am Chona Bautista Submitted on: February 28‚ 2014 2 TABLE OF CONTENTS I. Executive Summary------------------------------------------------------------ II. Situation Analysis-------------------------------------------------------------A
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Parents in mainland China have turned to imported baby formula in hope of better reliability‚ resulting in scarce supply in Hong Kong. Manila‚ Philippines – Toxics Watchdog Eco-waste Coalition alerted the Food and Drug Administration (FDA) on skin whitening products containing mercury that are
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DETTOL PORT FOLIO DETTOL SOAPS DETTOL LIQUID • For Bruises & Cuts • Insect bites • Washing of clothes • Mopping of floors • Shaving • Bathing • Cleansing of skin DETTOL HANDWASH DETTOL PRICKLY POWDER Available in two sizes 75gm and 200 gm DETTOL MPC A new product Dettol Multipurpose cleaner recently launched and added in the Dettol family. Available in two variants floral and
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1. EXECUTIVE SUMMARY In the year 1918 the company came into existence under the name Government Soap Factory. Shri.S.G. Shastry a Science student went to UK for higher studies in Oil Technology. After returning to India‚ he conducted several experiments. He evolved with a soap perfume blend using sandalwood oil as the main base to manufacture the toilet soap & thus the famous ‘Mysore Sandal Soap’ took birth in the year 1918. The factory started functioning in its new premises from 1st July 1957
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filtered 90% water 10% soap composition. However‚ based on fFigure 2‚ the Average of Absorbance graph‚ showed that growth of the algae for the 100% water composition was observed to be slightly higher than the 90% water 10% soap composition. Meaning the soap may have slightly affected the growth of the algae‚ in some way. One possible‚ reason for a slightly higher growth for the filtered 100% water could be due to the filtered 90% water 10% soap‚ having antibacterial chemicals in the soap . With a study
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MARKET REPOSITIONING MARKET SEGMENTATION The segmentation of the soap market can be done on the basis of three price ranges – Economy‚ Popular and Premium. The price differential between the premium and economy segments is about 2X. The popular and economy segments accounts for about 4/5ths of the entire market for soaps. GEOGRAPHIC SEGMENTATION World region: Asia Country: India‚ Pakistan Cities: All cities of India& Pakistan Target Area: Urban‚ Semi Urban‚ Rural. DEMOGRAPHIC
Free Middle class Social class Antiseptic