American Journal of Scientific Research ISSN 2301-2005 Issue 79 October‚ 2012‚ pp.40-47 © EuroJournals Publishing‚ Inc. 2012 http://www.eurojournals.com/ajsr.htm Analysis of Factors Affecting Consumer Brand Preference in Brand Alliance Strategy Vahid Shokri Aliabadi Corresponding Author‚ MBA‚ Faculty of Virtual Education University of Isfahan‚ Isfahan‚ Iran No.5‚ 2nd Fl.‚ Eghlimi St‚ Southern Sohrevardi Ave Tehran (15657) Iran‚ P.O.BOX 15745-511 E-mail: shokri.ui.ac.ir@gmail.com Tel: 98-913-326-0868
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“They’re also less likely to judge classmates on visible characteristics like race and gender” (Henion and Frank). Part of the study explains whether or not teenagers choose their friends based on race. Racial cliques are very common in this high school setting. Most of the time these racial cliques include individuals with the same mindset or physical appearance. However‚ this study indicates that students who are in the same academic
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Preference in Hiring Hospitality Staff Between Bachelor’s Degree and Vocational Course in a Hotel Introduction The hospitality industry is a broad category of fields within the service industry. It comprises a range of businesses which includes lodging‚ restaurants‚ event planning‚ theme parks‚ transportation‚ cruise lines‚ and additional fields within the tourism industry. The term “hospitality” has become accepted over the years as a generic word‚ which describes the well being of services
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Like many other boys‚ I love to swim. Since the age of five‚ I have spent many summer days in the YMCA pool. When I was 13 years old‚ I desired something more challenging than casual swimming‚ so I joined the high school development team for the Badger Swim Club. On the first day‚ all the team members dived into the water as soon as the coach gave the order. I was the only one who jumped in. After a few laps‚ I was far behind all the others. Although I was trying to catch up‚ I was out of breath
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had light features‚ long straight hair and nice fair tone color you considered as White. No one really knows how biology fits into all of this‚ but apparently for some individuals race is base on biology. In the article‚ “The Slave Trader‚ the White Slave‚ and the Politics of Racial Determination in the 1850s” by Walter Johnson who elastrate how race was determined in the 1850’s and how the case of Morrison and White puts a huge confusion between the two races. This case as allow the court to view
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Traveling Experiences Abstract This research studies the relationship between cognitive psychology best suited in studying human behavior and traveling as part of one of our social activities when choosing destination sets: rejection‚ preferences‚ behavior in the planning of a pleasure vacation‚ travel distance to take into consideration‚ and the possibility of hiring a travel agent to minimize local distances rather than total distance depends on our level of education and personality‚ how
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Does the American Education System Promote Racial Inequality? It is well known that at the very beginning of its existence‚ America had its fair share of racial discrimination. Anyone who wasn’t Caucasian was viewed as less worth when compared to people of European descent or appearance. It’s a part of American history that is spoken of with deep regret. However‚ thanks to people like Rosa Parks and Martin Luther King Jr.‚ African Americans and eventually all races were given equal opportunity‚ at
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Study of consumer preference for Online versus Traditional Shopping in the purchase of Apparels Contents 1. Objective of Research 2. Research Design 3. Sampling Design 4. Data Collection Method 5. Data Interpretation 6. Hypothesis Testing (Z-Test) 7. Hypothesis Testing (Chi-square Test) 8. Conclusion & Suggestions 9. Bibliography 10. Appendices 1. Objective of Research According to a research carried out by AC Nielsen‚ online retail revenues crossed the
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Summary: Mall Attractiveness and Shopping Preferences is a study conducted to find out what variables attract shoppers to a mall‚ their preferences and how mall operators should consider this significant analysis to implement an effective strategy to position their strategy. The study involved five major shopping malls in Davao City: SM City Davao‚ NCCC mall of Davao‚ Gaisano Mall of Davao‚ Gaisano South City Mall and Victoria Plaza. Factor analysis is applied for this study and complimented
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Summary: “Preference” a. The selecting of someone or something over another or others. b. Something or someone preferred. c. Someone or something so chosen. “EMPLOYEE PREFERENCES” These are what most people want in a job‚ what job they want to apply to. For men: Security (keeping of one’s job); and advancement (promotion) For women: type of work (those that suits them) nature of the company (refers to working hours‚ work environment‚ pay and training opportunities)
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