CI M Professional Certificate in Marketing Stakeholder Marketing Past Assignment Answer-Specimen © Copyrights LS Learning Media Stakeholder Marketing THE CHARTERED INSTITUTE OF MARKETING PROFESSIONAL CERTIFICATE IN MARKETING: STAKEHOLDER MARKETING ASSIGNMENT JUNE 2011 1 Stakeholder Marketing Task One (Audit): Task Two (Report):
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Anglo-Saxon poetry The Anglo-Saxons were the population in Britain partly descended from the Germanic tribes who migrated from continental Europe and settled the south and east of the island beginning in the early fifth century A.D.. The Anglo-Saxon period denotes the period of English history after their initial settlement through their creation of the English nation and up to the Norman conquest. The Anglo-Saxons are revered for their literature and poems‚ still treasured
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Pippa Visser and Fiona Mallett* Table of Contents Subsection I: Causes | pp. 3-5 | Subsection II: The Zulu Kingdom & The Natal Colony | pp. 5-7 | Subsection III: Anglo-Zulu Wars | pp. 7-8 | Subsection IV: The Fall of The Kingdoms & The Rise of Nationalism | pp. 9-11 | Subsection I: Causes The first cause of the Anglo-Zulu war was British greed – they wanted to control a potentially important and profitable region of South Africa and the Zulus were in the way of this. The British were
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3.1. The Anglo-Saxon Kings In the Anglo-Saxon society‚ the king was elected by the Witan – the King’s Council – a formal body including senior warriors and churchmen who issued laws and charters. It was not at all democratic and the king could choose to ignore the Witan’s advice. But he knew that it might be dangerous to do so. For the Witan’s authority was based on its right to choose kings‚ and to agree to the use of the king’s laws. Without its support‚ the king’s own authority was in danger.
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Stakeholders. All of the actors involved in the sustainability management process is stakeholder‚ it is a way of distinguishing between the main groups towards which companies have different kinds of duty: in particular‚ shareholders‚ customers‚ consumers and employees. Effective stakeholder management as essential to the survival and prosperity of the enterprise. At the broadest level‚ stakeholders are individuals‚ groups‚ or entities(natural environment) that claim rights or interests in a company
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Groups supported by the DGIS/TMF-BirdLife funding scheme Guidelines on Stakeholder analysis Contents 1. How to identify the stakeholders ................................................................................................................. 1 2. Stakeholder analysis.................................................................................................................................... 1 3. The Stakeholder Analysis Report .....................................................
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1. Stakeholder Theory vs. Shareholder Theory The Stakeholder Theory is defined as having three dimensions. The first dimension is that the stakeholders must contribute valued resources to the firm. The second dimension is how the stakeholders use these resources and the risks involved that could affect the success or failure of the firm and the relationship with that firm if it is terminated. The third dimension deals with the power that the stakeholders have within the firm. While one can be
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The Second Anglo-Dutch War was officially fought between March 4‚ 1665 and July 31‚ 1667. Second Anglo-Dutch War - Dates: The Second Anglo-Dutch War was officially fought between March 4‚ 1665 and July 31‚ 1667. Several incidents‚ such as the capture of New Amsterdam by the English (August 27‚ 1664)‚ occurred prior to the declaration of war. Second Anglo-Dutch War - Key Battles: * Battle of Lowestoft‚ June 13‚ 1665 (Naval‚ English Victory) * Battle of Vågen‚ August 2‚ 1665 (Naval‚ Dutch
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Stakeholders and Organizations Stakeholders are persons or groups that affect or are affected by an organization. They fulfill many roles within organizations. What is the most significant role stakeholders play in an organization? Why? How do stakeholders acting in this role influence the organization ’s mission‚ vision‚ and strategy? The answer to this question depends to a large degree who the stakeholder is and whether it is a market or nonmarket stakeholder (Lawrence & Weber‚ 2011). However
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1.2. Qantas’ stakeholders Stakeholders are all groups and individuals who have an interest in the company being analysed. In order to focus on these groups which have the power to influence‚ corporate level activities have to be identified first. This can include large shareholders‚ governments and trade unions. The power and interest of those stakeholder groups have an impact on the process by which strategy develops at the corporate level and in each individual business. (Williamson et al‚ 2004
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