SERVICE SECTOR IN INDIA: GROWTH AND PROSPECTS ABSTRACT The service sector consists of the "soft" parts of the economy‚ i.e. activities where people offer their knowledge and time to improve productivity‚ performance‚ potential‚ and sustainability. This paper mainly focuses on contribution of service sector to the economy‚ its performance‚ problems‚ growth and challenges. The paper also comes out with the latest GDP detail regarding service sector. Introduction: The Services Sector constitutes
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In the short story “The Rocking Horse Winner” by D.H Lawrence‚ the attention on luck‚ money by Paul’s loved ones drives them apart‚ and all he wants is recognition and acceptance from them. The theme is shown through the characters and their actions. D.H Lawrence displays the idea that love and bliss can be wrecked by money. Just like there is "not enough money" in this story‚ there is also not ever enough love or enough action to amuse Hester. Paul strives for money to win his mother’s love and
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revolutionized the restaurant industry. It was the first restaurant to apply automation to both food production and service to customers‚ where getting food became a somewhat self-service concept. McDonald’s capitalizes on the nature of today’s fast-paced society by being organised so customers are fed as efficiently as possible; they offer a limited‚ simple menu that can be cooked and served in an assembly-line fashion (Ritzer‚ 1993:13-14). Ritzer (1993) also suggests that to increase efficiency McDonald’s
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promotional strategies to see how they attract their respective market segments. REASERCH METHADOLOGY NON PARTICIPATORY OBSERVATION -> It involves collection of data by observing behaviour without interacting with the participants [CONSUMERS+SALESPERSON] -> WE WILL BE FOCUSING ON THE PROMOTION AL STRATEGIES LIKE product positioning and availability ‚ pricing‚ discounts ‚ special offers ‚in-store environment etc. TYPE MANUFACTURING AND RETALING TAG LINE THE BEST OF BRANDS
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In the first set of questions‚ a situation or scenario was presented to the participants. They were then asked how they interpreted the actions of those involved in the scenario. The participants were asked follow-up questions pertaining to likelihood of similar situations repeating themselves at a later date and other estimations related to the scenarios described to them. The participants seemed thrilled to analyze how they would react to a given situation mentioned in the survey. However‚ the
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The dramatic story of D.H. Lawrence’s “The Rocking Horse Winner” focuses on the life of a family torn between materialistic belongings and parental love. Paul’s intentions are ultimately to win his mother’s affection. The reader acknowledges Hester could not feel love‚ and we eagerly read on‚ in hopes Hester will open her heart to Paul. However‚ despite Paul’s secret monetary gifts to Hester‚ Paul’s “luck” is cut short without ever knowing motherly love. Hester‚ consumed by materialistic objects
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The paper illustrates how Chinese consumers evaluate‚ change and accept advertisements. Are they willing to accept the new ideas and how they accept it? Also‚ the paper discusses the question of what the impact of Chinese customer behavior of a foreigner advertising company is and what its future is. Advertising for the Chinese Consumer Chinese consumer behavior The paper illustrates how Chinese consumers evaluate‚ change and accept advertisements. Are they willing to accept the new ideas
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MK0011 – Consumer Behaviour - 4 Credits Assignment Set – 1 Note: Each question carries 10 Marks. Answer all the questions. Q.1 Explain the consumer decision process stages. decision-making process can be described as five different stages: The customer decision-making process and its five stages Knowing the customers’ decision-making process The most interesting thing about the study is that while they observed critical usability problems because of inadequate or poor information:
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com/article/SB10001424052702303339904576406062012367334.html Gutman. (1982). “A means-end chain model based on consumer categorization processes.” Journal of marketing. pp 60-72. [Journal] Hawkins‚ D.I.‚ Mothersbaugh‚ D.L (2010) Hill‚ S. (2011). Time for a Fire Sale at RIM? [Online] Available at: http://www.brighthub.com/mobile/blackberry-platform/articles/124405.aspx Hawkins‚ I.‚ Best‚ R. J.‚ Coney‚ K.A. (1983). Consumer Behavior: Implications for Marketing Strategy. Plano‚ Texas: Business Publications Inc. [Book]
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life-lines. It means mankind cannot live without Air-Water-Food. The contents of magazines is the importance of education of life for children. It gives good articles of well-known personalities‚ their experience in life and motivation message for kids‚ society and civilians Our objectives : To Provide qualitative & quantative materials in simple language to understand the content of subjects for students. To provide different ideas‚ approaches‚ tools to asses the quality of students
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