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    about a brand or product Affective (Heart) Positive or negative feelings towards a brand/product Conative Actual buying behaviour Reference Groups • • • Membership groups- professional‚ social or lifestyle Aspirant groups- (realistic or otherwise) Dissociative groups- Aversion to group or to associated products/lifestyles Segmentation • • • • • Geographic- Nation & Region Demographic – Age‚ Sex‚ Class Geodemographic- HousingArea Psychographic -Lifestyle Behaviour – Product Usage‚ Benefits sought

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    Web Based Learning

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    Chapter 1: Introduction 1.1 Introduction: Web based learning system Web-based learning system is gaining popularity in education field for the twenty-first century. It has been widely developed and adopted in most of the university. The learning system is not limited by time or place. Thus it can provide students with a learning environment that is more flexible and convenient. It also helps students to learn efficiently‚ develop their professional expertise quickly‚ and advance professionally

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    Decreased productivity: * Employees would get distracted when they have access to social networking sites. This will decrease their work efficiency‚ hence decreasing the productivity of the company. * Even if they are using the social networking sites for promotion or advertisements (job-related work)‚ it is impossible to justify or make sure that every second they are on the social networking site‚ they are doing job-related work. If we cannot justify that‚ we cannot justify the salaries of the

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    Best Buy Crisis

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    operated nine stores. Best Buy opened its first superstore in 1983 in Minnesota‚ signifying the commitment that Dick Schulze‚ the owner‚ had to discounted‚ value products. Sales grew steadily from 240 million in 1987 to 50.7 billion. However‚ Net income in 2012 was a loss of 1.2 billion. An assessment of the current market presence‚ financial trends and the overall demographic trends in the region is done to analyze the situation and to provide feasible alternatives. Best Buy should use the formula

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    Web Hazard

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    Web Hazard Internet access can be neglectful to people and to their loved ones. Internet addictions may cause the person to be more obsessed with the computer‚ to avoid family time‚ and to be stuck in a fantasy world. Many people to spend more and more time at the computer‚ which can be addictive. According to Payne’s article‚ “On such boards [Internet Addicts Anonymous‚ Gaming Addiction and Internet Addicts Recovery Club]‚ posters admit that they feel as though they can’t step away from the computers

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    Future of Web Design

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    future of web design is concerned about progressing above and beyond manipulative for one device. It is all concerned about mobiles‚ but mobiles are of vital importance. Users of the web are accessing the web from different sources such as tablets‚ laptops‚ mobile smartphones and desktop computers. The websites need to keep on changing to adapt and respond to various platforms in an effective and fluent manner. For a long duration‚ web design was based on print design practices‚ but the web has never

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    why we buy

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    vital for the success of every retail and also companies which have products in modern trade. Though there are criticisms that this book is out of dated‚ the findings in here personally I feel still can be adaptable in this era`. With simple and sense of humor words‚ this book is found interesting and easy to read. The key points of this book are: Conversion rate of customers: what is the percentage of customers whom go to store and buy? For a conventional supermarket the rate is high but for others

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    Gallows Hill Site

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    Hill Site #1 in Redding‚ Conn.‚ a Late Archaic autumn hunting site used for a few hundred years‚ may indicate through point typology and raw materials used by occupants that the same site was used by two groups from two different locations. The residential area known as Gallows Hill in Redding‚ Connecticut‚ is quiet and rustic. It had much more sinister beginnings: in February of 1779‚ Edmond Jones was found guilty of being a spy‚ and John Smith of the 1st Connecticut Regiment was found guilty of

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    Best Buy Project Analysis

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    ------------------------------------------------- Best BUY CO.‚ INC The follow document presents an Strategic Analysis for Best Buy. ------------------------------------------------- Best BUY CO.‚ INC The follow document presents an Strategic Analysis for Best Buy. Prepared by Prepared by November 17‚ 2011 November 17‚ 2011 1.0 Executive Summary 1 1.1 Section I. 2 1.2 A) Company History 2 1.3 Strategies and Tactics used by Best Buy 3 1.4 B) Mission Statement (implied).……….……………………

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    WEB NAVIGATION ANALYSIS

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    Web Navigation refers to the process of navigating any sort of information in the web which we usually refer it to as websites. Navigation is a basic form of interactivity between your website and your audience. It makes your journey through the site much easier using navigation links. It serves as a better purpose to communicate with your audience in a simple and easy manner. The navigation tools you have provided in your website can also contribute to your sites significance. Not all the sites

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