Indian Banking Industry: An analysis 1. INTRODUCTION 1.1Industry definition: The Banking industry comprises of segments that provide financial assistance and advisory services to its customers by means of varied functions such as commercial banking‚ wholesale banking‚ personal banking‚ internet banking‚ mobile banking‚ credit unions‚ investment banking and the like. With years‚ banks are also adding services to their customers. The Indian banking industry is passing through a phase of customers
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Impact of TV Advertisement on Brand Equity “Telecom sector of Pakistan” Table of Contents: Abstract: The study will be based on the variable (TV advertisement) that can affect the Brand equity of telecom sector in Pakistan. The study will be able to show that how strongly the TV advertisement can impact on brand equity through brand awareness. The purpose of study is to find out the relationship between advertisement and brand equity that how a good advertisement can create brand awareness
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Abstract This project basically deals with Outlook of a consumer for major private Life Insurance Company. Perception of consumer before purchasing any plan is studied. This project helps us to know whether the consumer pay more attention to plan‚ brand and advisor / Seller before purchase of any plan‚ moreover reason to purchase the insurance by the consumer is also studied . Which Plan is preferred more by which age group of people is also studied in this project. Besides this whether the
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When are sanctions most likely to work? 1. Introduction Economic sanctions‚ defined as “economic measures directed to political objectives” (Barber‚ 1979‚ p. 367)‚ are given a prominent place among the range of coercive diplomacy (George‚ Forceful persuasion: coercive diplomacy as an alternative to war‚ 1991‚ p. 5). They are praised as a good alternative to war because it seeks to persuade an opponent to cease his aggression rather than bludgeon him into stopping (George‚ Forceful persuasion:
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of their own lives. For parents‚ it is the challenge of letting their children perform task successfully‚ responsibly and safely. Statt (1997) mentions that it has been found that reference groups can have different degrees of influence over the buying and consumption of different kinds of products. Two dimensions seem to be particularly important. They have been operationalized as luxury-necessity. In addition‚ Jurado (1982) claims that a greater number of people are becoming more actively engaged
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Case Study: Civic Centre 3 Case Study Energy from the Sun and the Wind PROJECT SUMMARY This case study provides an overview of a project which installed solar photovoltaic panels‚ solar energy collectors and two 6kW wind turbines onto the roof of Civic Centre 3‚ a Council office building in Huddersfield town centre. Civic Centre 3 is in a busy area of Huddersfield town centre and is nearby a ring road‚ a shopping area and public buildings. Each week more than 1‚350 people visit the building‚ including
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There is an increasing importance in attracting consumers in a softening retail climate through offering and reflecting what consumers want and need through the brand and their product range‚ ensuring they are able to maintain a loyal customer while also a ttracting future consumers and staying profitable. Aim and purpose of report This report aims to evaluate the success of the two high end‚ British high street stores Cos and Reiss‟ day dress ranges for Autumn/Winter 2011‚ focusing on their
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PROJECT 2 TITLE Assessment Centre Design for selection of HEAD PLANNING & PRODUCTION NAME OF THE ORGANISATION Micro Inks LTD. NATURE OF BUSINESS Manufacture of printing inks. Project by ANIRUDDHA PANCHAL ref : “10220409016” INDEX |Sr.No. |Particulars |Page | |1 |Profile of Head Planning and Production
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CONSUMER BEHAVIOR ON IMPULSIVE BUYING The Influence of Culture on Consumer Impulsive Buying Behavior KACE N AND L EE CUL TURE AND IMPUL SIVE BUYING BE HAVIOR Jacqueline J. Kacen Department of Business Administration University of Illinois at Urbana-Champaign Julie Anne Lee Department of Marketing University of Hawaii–Manoa Impulse buying generates over $4 billion in annual sales volume in the United States. With the growth of e-commerce and television shopping channels‚ consumers
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your boss’s perceptions of what can and should be achieved. Aim for good marks from those whose opinions your boss respects. This is an aspect of building supportive internal coalitions. Your boss may have pre-existing relationships with people who are now your subordinates. If so‚ their assessments of you will take on additional importance. Establishing how you will work together It’s essential to figure out how you and your boss will work
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