www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 2; April 2012 Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process Camelia Mihart (Kailani) Academy of Economic Studies Piata Romana No.6‚ Bucharest‚ Romania Tel: 40-731-338-803 Received: February 10‚ 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research‚ the concept marking a constant
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GUIDELINES IN GOVERNMNENT CENTER DESIGN Design has always played a fundamental role in the development and enrichment of our cities‚ and this role is becoming increasingly critical in our rapidly urbanising world. Good design is essential in meeting the future environmental challenges ‚ creating places people identify with and embrace‚ and differentiating our cities for tourism attraction. Well designed government buildings are an important part of cities and are intrinsic to their health and
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Likely Future Impacts of MIS on the Glass Industry China looks set to dominate various markets in the near future (Hughes‚ M (2011) Week 3 “IS in a Changing World”‚ MS102‚ National University of Ireland Galway‚ unpublished) The glass industry should be a target for them. China is the best in the world for glass production and consumption. China’s flat glass production accounts for 40 per cent of the world today‚ which is about 38 million tons per year‚ and the processed glass industry is improving
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The American Shakespeare Center is a theatre troupe that attempts to very carefully emulate Shakespearean theatre and the conditions used by Shakespeare. As a troupe‚ they mimicked early modern English theatre quite well during their performance of Two Gentlemen of Verona. They employed the same staging‚ the same conditions (as much as possible with modern technology)‚ used the same dialect and costume‚ scenery and set pieces were minimal‚ followed the original script well‚ included live music‚ and
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My experience being a volunteer at the Houston recovery center rally was great. I learned how a lot of people started abusing drugs at a very young age. I also learned that important people like judges‚ and the other speakers at the event have been sober on average for about ten years. The participants in the rally were very passionate about the issue and I look forward to continue working with the Houston Recovery Center. The social issue is still substance abuse. First‚ I will reiterate my social
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BUSINESS RESEARCH METHODOLOGY AN EMPERICAL STUDY ON CONSUMER BUYING BEHAVIOR ON TWO WHLEERS. KIRUTHIKHA K Introduction: India is the second largest producer of the two-wheelers. The two wheeler segments contribute the largest volume amongst all the segments in automobile industry. The country stands next to China and Japan in terms of production and sales respectively. The industry is growing at 30 % annually. It consists of three segments viz. scooters‚ motorcycles and moped. Majority
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A Research Report on Consumer Preferences for Traditional Vs Online Shopping Business Research Methods School of Business Submitted to: Submitted by: Abhishek Dutta Mudassir Hasan Khan Faculty LPU
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Joel Villasenor Ms. Strait English 1301-03 Wednesday 22 October‚ 2014 Hunting Laws: The Aspect of Hunting Why are people likely to break hunting laws‚ whereas the people with the license are the ones that suffer? Over the years people have violated hunting laws. There has been little research for motivations for poaching. Illegal taking of wildlife is a serious problem in today’s society. Questions such
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Principles of Ethical Reasoning Adapted from Business Ethics‚ Concepts and Cases: Manuel Velasquez (2006) Prentice Hall Utilitarianism Utilitarianism is a general term for any view that holds that actions and policies should be evaluated on the basis of the benefits and costs they will impose on society. In any situation‚ the “right” action or policy is the one that will produce the greatest net benefits or the lowest net costs (when all alternatives have only net costs). Many businesses
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AMERICAN HOME SECURITY Hi‚ this is_ with American Home Security. The reason I am calling is to inform you that you’re one of the few home owners that was chosen to help us advertise and create some visibility for our company in your area. What’s going to happen is we will provide you a FREE wireless home security system. We are giving the system for 2 reasons: First and most important‚ we want to get your home and family PROTECTED BEFORE something happens‚ Makes sense right? Second
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