This is an old book published in 1999 by Paco Underhill‚ an environmental psychologist though he is known more as retail guru. This book highlights key points that affect consumers behaviors when they go for place of purchase‚ which are vital for the success of every retail and also companies which have products in modern trade. Though there are criticisms that this book is out of dated‚ the findings in here personally I feel still can be adaptable in this era`. With simple and sense of humor words
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Why We Buy Introduction In an effort to discover why we buy‚ Paco Underhill set out a mission using video equipment‚ store maps and customer profile sheets to gather research. Once his business began to grow he founded a consulting firm‚ Envirosell‚ and began to discover over 900 aspects between the shopper and the store. Why We Buy‚ gets down to the basics of how retailers and consumers interact. Each chapter takes the reader through a series of important tactics to remember when being involved
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"To thine own self be true." (Shakespeare) Unfortunately we are not true to ourselves. We all lie for many reasons which can be for fear of harm‚ fear of conflict‚ fear of rejection‚ fear of punishment‚ fear of loss or altruistic reasons such as helping our loved ones to make them feel better‚ which is the only selfless reason why we lie. It all comes down to the one fundamental reason as to why we lie and it is because it mostly works. Just like lying to someone makes them lose their trust for
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Are We Digital Dummies? Twelve billion text messages are sent worldwide every day. Our means for communication in todays society are endless: there are 3 billion cell phone users‚ 1 billion personal computer users (which is expected to double in the next 4 years)‚ and 13 million Canadians are Facebook users. In the documentary “Are We Digital Dummies?” done by CBCs the Doc Zone‚ they examine what exactly our high dependence on technology is doing to us as a society. The documentary begins
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Home Learning Project Do we have a choice where we live? RE Where did all the displaced Jews settle after the Holocaust? Explain what persecution and prejudice are: Persecution is to ill-treat someone just because of their race‚ religion‚ political beliefs‚ gender or sexual orientation. Prejudice is a judgement made of a person before you actually know them. The judgement is usually one of negativity and based on stereotypes. Relate this to why and how this resulted in Jews having
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The Ways We Lie It is curious to know that every day without thinking everyone tells lies “The Ways we lie” by Stephanie Ericcson is a realistic text that demonstrates what a lie is‚ why lies are told‚ how lies are justified‚ and consequences. According to this essay “We lie. We all do. We exaggerate‚ we minimize‚ we avoid confrontation‚ we spare people’s feelings‚ we conveniently forget‚ we keep secrets‚ we justify lying to the big-guy institutions.” (Page 408 of The Bedford Reader). Ericsson
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The India we want 2 Dec 2007‚ 0021 hrs IST ‚ SWAPAN DASGUPTA ‚ TNN Print Save EMail Write to Editor The controversy over Bangladeshi writer Taslima Nasreen has forced Indians to confront a larger question: what sort of an India do we want to live in? The answers are neither easy nor uncontested. For a start‚ there is the weight of inheritance. When minister of external affairs Pranab Mukherjee invoked ’’civilisational heritage’’ in Parliament to define the government’s
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“Life As We Knew It” by Susan Beth Pfeffer Danielle Graves What would I do? This is what I kept asking myself as I was reading “Life as We Knew It” by Susan Beth Pfeffer. The book follows Miranda and her family through their day-to-day struggles to survive the aftermath of a life-changing event. Astronomers miscalculate the density an asteroid that hits the moon‚ and it pushes the moon closer to Earth. The gravitational pull results in natural disasters that happen
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Zhumabekov Adilzhan 11”A” How do we know what we know? We know a lot of things‚ but have we ever asked ourselves: “How do we know what we know?” As an example let’s take a student. A student gets knowledge from the teachers in the school. But why that student unreservedly listens in what does teacher say? The main reason is that a student believes‚ that his teacher teach him only truth. And if you make so that teacher tells incorrect information‚ a student will just remember it and will not try
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Early in the 1920 ’s Yevgeny Zamyatin wrote a story entitled We. It was a story which would go on to live in infamy. Predicting much of the horror to come during the years of Stalin‚ Zamyatin felt much pressure during the writing of We. Its vivid description of a society so corrupted by ideals of logic and reasoning brought much dissatisfaction from many of the high ranking political figures of the time. But nonetheless‚ Zamyatin stood by his book. Its perfect usage of dark humor and symbolism is
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