AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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Case Analysis of Giant Foods. Introduction: This case involves convergent technologies‚ a blending of traditional and cutting-edge business models and an alliance between an established pharmaceutical provider and a fledgling‚ Information Technology based‚ Drug marketing firm. Together‚ these two companies endeavored to create a patient education and prescription drug compliance program by deploying the deep well of customer data acquired by Giant Foods and the proprietary software of Elensys
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Case Study 1: KFC and McDonald’s in Shanghai) Question 1: Who is running the more successful business in Shanghai: KFC or McDonald’s? Why? KFC is running the more successful business in Shanghai. The reasons are as follows: 1. In 2002‚ Shanghai KFC ranked first among China’s 500 catering companies with an annual turnover of 804 million yuan. (see Exhibit 2) 2. According to a survey published in IMI Consumer Behaviors and Life Patterns Yearbook 2002‚ the five most popular western fast-food
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Cultural Anthropology 11/21/11 “Supermarket Food Consumption Study” On Wednesday November 16‚ 2011 at approximately 3:33pm I visited Pathmark and asked to speak to the produce manager whose name was John. I asked him if he could explain the process of how apples are picked‚ and transported from the orchard to the local supermarket. John‚ the produce manager‚ stated that the apple picking business is a long process to get the apples from the farms to the supermarkets. He said that the first
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Case Study NUPATH FOODS‚ INC. James Ornath read the latest sales figures with a great deal of satisfaction. The vice president of marketing at Nupath Foods‚ Inc.‚ was pleased to see that the marketing campaign to improve sagging sales of Prowess cat food was working. Sales volume of the product had increased 20 percent in the past quarter compared with the previous year and market share was up. The improved sales of Prowess could be credited to Denise Washington‚ the brand manager responsible
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Individual written component Case study JURONG BIRD PARK Table of content 1.0 INTRODUCTION 1 2.0 DESCRIPTION OF TOUR 1 3.0 TARGET MARKET SEGMENT 2 4.0 MOTIVATION 2 5.0 EXPECTATION 3 6.0 INTERPRETATION 3 6.1 Principles of interpretation 3 6.2 Evaluation of the tour guide 4 7.0 SATISFACTION 5 8.0 RISK ANALYSIS OF THE TOUR 6 9.0 CONCLUSION AND SUMMARY 6 10.0 BIBLIOGRAPHY 7 1.0 INTRODUCTION The purpose of the report is research the concept
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Case Study Complete Case: Amgen Whistleblowing Read and write up an executive summary on the case‚ including answers to the following questions. 1. How did Amgen’s unethical behavior contribute to the problems with Medicaid kickbacks? 2. Why does the public consider this scandal to have an unethical dilemma? 3. Explain what is meant by whistleblowing? Include your opinions and identify any gaps between public expectations of ethical standards and universal professional codes of ethical
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Case Study: The Ritz- Carlton‚ Millenia Singapore Discussion Questions: 1. Was the New World of Food and Wine Festival a good public relations event? Explain and support your answer. For me‚ it was a good public relations event because many people were involved plus the fact that it was organized and planned excellently. Guests who participate the event could possibly benefit from one another and have the chance to meet some of the greatest chef and bartenders of all time.
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COMPANY PROFILE BRITANIA Britannia‚ one of India’s most trusted food brands‚ caters to consumers in all demographic and socio-economic segments across urban and rural India‚ through every day food like bakery and dairy products. Biscuits straddle nutrition‚ delight and convenience benefits and reach over 90% of all households in the country. Biscuits are consumed as healthy in-between meal fillers and make very effective energy providers (100 gm of most of Britannia biscuits provide around 10-15%
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Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 12 ENHANCING DECISION MAKING FreshDirect Uses Business Intelligence to Manage its Online Grocery CASE 1 VIDEO CASE Systems SUMMARY FreshDirect is the largest online grocery firm in the New York market‚ and one of the largest in the country. With more than 250‚000 customers ordering over 8‚500 products every day‚ the company faced severe logistics and management decision making issues. To
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