based on and state used sources. In the past Nokia customers are consist of high-end‚ mid-end‚ and lower-end customers. But when the market was penetrated by IOS from Apple and Android from Google slowly Nokia is losing their market share. Now their biggest customers are rural China‚ Nigeria‚ Kenya and even Norway‚ Poland and New Zealand have boosted Nokia’s market share recently [1]. The logical groups based on needs‚ motivations‚ or characteristics supposed to be older age customer because
Premium Mobile phone Smartphone Personal digital assistant
Fast Food Market economic trends Fast food is now served at restaurants and drive-throughs‚ at stadiums‚ airports‚ zoos‚ high schools‚ elementary schools‚ and universities‚ on cruise ships‚ trains‚ and airplanes‚ at K-Marts‚ Wal-Marts‚ gas stations‚ and even at hospital cafeterias. In 1968‚ McDonald’s operated about one thousand restaurants. Today it has about twenty-eight thousand restaurants worldwide and opens almost two thousand new ones each year. McDonald’s is the nation’s largest
Free Fast food KFC Pizza Hut
External and Internal Environmental Analysis Charles Johnson STR 581 January 9‚ 2013 Professor Virginia Green External and Internal Environmental Analysis Theez Doggs is a start-up restaurant in the City of Inglewood‚ CA. The restaurant industry is very competitive industry. A wide variety of foodservice businesses exist to generate profits from the sale of their products and services to travelers and area residents. Thousands operate in the Los Angeles area. In this paper‚ I will identify
Premium Environment Natural environment Unemployment
(this section is further divided into as many sections as necessary) Conclusions Recommendations Appendices Bibliography/Reference list A strategic analysis of the industry is being done to determine the attractiveness of the South African Industry. To keep a sustainable competitive advantage over time an external analysis will help to determine the opportunities and threats in the operating environment that influence organizational objectives. Macroeconomic factors have to be looked
Premium Automotive industry Lotus Cars Strategic management
In 1971‚ it opened its first store in Seattle’s Pike Market Place. “The company purchases and roast high-quality whole bean coffees and sells them along with rich-brewed‚ Italian style espresso beverages‚ a variety of pastries and coffee related accessories and equipment – primary through the retails stores.†(http://www.starbucks.com/aboutus/overview.asp). This store was originally named Starbucks Coffee‚ Tea‚ and Spices‚ which later became famous for starting a corporation
Premium Coffee Business ethics Coffeehouse
3 introduction: the novel ’Holes’ by Louis Sachar‚ communicates the strong character of stanley yelnats by using the language technique of dialogue to show how hes changes from being low self estemed and degraded‚ to a hero who is recognised in society. when stanley yelnats is framed for a crime he did not commit and is sent to camp green lake‚ a camp where boys dig holes all day as punishment‚ he discovers something hed never none about before‚ something hed actualli been waiting for but
Premium Louis Sachar Holes Stanley Yelnats' Survival Guide to Camp Green Lake
External Environment Analysis Previously‚ you read about the industry analysis of the beer‚ wine and liquor industry and the five forces that affect a firm’s ability to serve consumers and turn a profit. Next‚ successful companies must recognize and respond to the major forces affecting our macro environment‚ for example; stock market decline‚ increase in unemployment and global warming. Companies must now consider several external environmental forces while running their business‚ in particular
Premium Beer
2010 To: Professor Kopka From: Veronica Salas Subject: Strategic Analysis for McDonalds EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS External Analysis There are two conditions that are most significant in McDonald’s external environment that are: 1. The new trend in which customers are changing fast –food restaurants to healthier ones. 2. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key success factors in
Premium Fast food restaurant Fast food Burger King
reflect the administration and general costvariableMinimise operating expensesTo increase overall growth in Asia market by10%Maintain 30% of market share in Malaysiaand China by 2015Rapid expansion of Carrefour Express inChina‚ Taiwan & Malaysia of 25% by 2017 | Income statementCash flow statementNet margin statementVenture into Vietnam marketFocus on bigger markets offeringin Asia: China‚ Malaysia‚Indonesia‚ Taiwan etc. | Customer | Keep up to date on customer needs so toserve
Premium Strategic management
John Mackey‚ the Founder of Whole Foods Market‚ ended a dual-CEO role that he shared with Walter Robb for the past six years. Mackey‚ who started Whole Foods market in 1980‚ once again became the sole CEO and Robb will step down on December 31‚ 2016 to become a board member and adviser. A “perceived conflict” occurred within Whole Foods Market when the company started experiencing lagging profits. While the Board of Directors wanted to “streamline” the administrative chart‚ it was becoming clear
Premium John Mackey Decision making Whole Foods Market