ปัญหาที่ John Mackey ต้องการจะทราบก็คือ จะทำอย่างไรให้ whole food market สามารถมีrevenue $10 billion และ มีสาขามากกว่า300 สาขาภายในปี 2010 โดยยังคงรักษาคุณภาพในสินค้าและบริการ และชื่อเสียงที่มีอยู่ได้ ซึ่งข้อมูลที่แสดงในปี 2004 พบว่าบริษัทมี revenue $3.86billon และมี 172 สาขาในประเทศอเมริกา แคนาดา และอังกฤษ จากการวิเคราะห์สถานการณ์สภาพแวดล้อมทั้งภายนอกและภายในของ Whole food market ทำให้สามารถนำมาใช้ประเมินตัวเลือกกลยุทธ์ในการดำเนินธุรกิจเพื่อหาทางเลือกที่ดีที่สุดได้ดังนี้ • เนื่องจากลูกค้าเป็นพื้นฐานหลักของความสำเร็จของบริษัท
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WHOLE FOODS CASE QUESTIONS 1. What are the chief elements of the strategy that Whole Foods Market is pursuing? Whole Foods Market is pursuing the elements in their strategy of fresh‚ natural and organic foods and products with no preservatives or artificial ingredients. Promote a healthier lifestyle and increasing consumer knowledge of food safety and environment. They also educate consumers on how pesticides affect the land as well as the human body. 2. Is Whole Foods’
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Whole Foods: Final Paper Whole Foods Market‚ Inc Jess Tourville Endicott College Managing in the Evolving Workplace TJ Hanratty March 5‚ 2013 From the fairly humble beginning of being a one-store entrepreneur living on the third floor and taking baths in the dishwasher‚ John Mackey has seen his 1978 Safer Way grocery store grow into an $8 billion a year corporation. As of September 2008‚ Whole Foods had 264 stores in the United States‚ six in Canada‚ and five in the United Kingdom. Whole
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Case 1: Whole Foods Whole Foods Market had evolved into the “world’s largest retail chain of natural and organic foods supermarkets.” Their rapid growth and success is primarily due to being highly selective about what they sell‚ as well as being dedicated quality standards and core values. Whole Food’s stated mission statement was to “promote vitality and well-being for all individuals by offering the highest quality‚ least processed‚ most flavorful natural and naturally preserved foods available
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that I chose is Whole Foods Market (WFM). I chose Whole Foods Market because this is a business that was built from a small market to a huge nationwide supermarket chain that markets delicious natural groceries and prepared foods that involve local producers that help sustain communities and businesses within; and it’s a place I know and shop. Whole Foods is a national grocery store chain that specializes in natural and organic foods‚ some of which are produced locally. Whole Foods is not only devoted
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Home assignment on Whole Foods Market 1. Related products Whole Foods Market only sells products that meet its self-created quality standards for being "natural"‚ which the store defines as: minimally processed foods that are free of hydrogenated fats as well as artificial flavors‚ colors‚ sweeteners‚ preservatives and products that are listed on their online "Unacceptable Food Ingredients" list. Whole Foods Market has also announced that it does not intend to sell meat or milk from cloned animals
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------------------------------------------------- Brand Loyalty At Whole Foods Market 1 Brand Loyalty Simplified brand loyalty describes a status in which consumers determine their selves in; out of it they become committed to a brand. Thereby they continue purchasing products or services of a specific brand. At this point consumers rather spent more money on a product of a specific brand than buying from multiple suppliers within the same category. Mainly brand loyalty is a result of consumer’s
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that Whole Foods Market is pursuing? Answer no 1: The chief elements of the strategy which whole food market Is pursuing is providing their customer the natural food products with the finest quality standard‚ least processed and naturally preserved food available in the market. To satisfy and delight their customers and their worker or employee by caring about their communities and the envoirment friendly attitude toward their health. According to the strategy diamond model ARENA: Whole food
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Mission/External Analysis According to Whole Foods Market‚ Inc.’s Form 10-K from 2002‚ the company’s "goal is to become an international brand synonymous with not just natural and organic foods‚ but with being the best food retailer in every community in which we are located." The vision of Whole Foods goes deeper than just being a successful grocery store. The company is dedicated to ultimately improving the world in general; it plans to do this by continuing to focus on its immediate visions
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SWOT Analysis Strengths Passion for high quality products. Leader in Organic Foods Customized facilities. Incentive system for Employees Weaknesses High prices Large store size Opportunities Growth through Achievements Increasing attractiveness of health food industry Brand image through community sponsored events Threats Local grocers increasing organic food options Large store size preventing “in and out” consumers Economy troubles: customers switching to lower
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