Inc.‚ founded in 1989‚ is a small yogurt manufacturer based in Cabot‚ Vermont. The company has done rather well since its inception‚ growing revenues from $100‚000 to $13 million annually. Natureview Farm caters to a niche market‚ namely consumers of organic and sustainable foods. Since it’s founding‚ Natureview Farm’s product offerings has grown from 2 flavors in 2 sizes to the current assortment of 12 flavors in the 8 oz. size and 4 flavors of the 32 oz. size. Natureview Farm has done a great number
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Natureview Farm Case Analysis – 5 November 2013 Natureview Farm is the leading manufacturer of refrigerated cup yogurt in the natural foods channel. From its founding in 1989 through 1999‚ Natureview grew its revenues from less than $100‚000 to over $13M by selling only 8oz and 32oz yogurt cups. However‚ in 1997‚ in order to fund strategic investments‚ Natureview received an equity infusion from a venture capital firm‚ which needs to cash out of its investment‚ forcing Natureview to either
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the natural foods channel is as a result of its emphasis on natural ingredients and its strong reputation for high quality and great taste. The special process and natural ingredients used by Natureview results in a unique smooth‚ creamy texture and an average shelf life of 50 days versus its competitors’ products that have a 30 day shelf life. Additional contributors to its success were the expansion of additional flavors and cup sizes‚ strong relationships with leading natural food retailers‚
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Brand Name for yogurt. Since its inception it has relied on its uniqueness of taste‚ texture‚ long shelf life‚ and low cost marketing to grow to a 13 million dollar company. Currently it sells yogurt products only in the natural/organic food channels like Whole foods and Wild Oats‚ which in 1999 controlled only 3% of the yogurt sales in the US‚ but has a rapid growth rate of 20% per year. Going into the new age Natureview has had to undergo some financial changes; they must switch their investor profile
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TABLE OF CONTENT 1. INTRODUCTION 2 1.1 CASE SUMMARY 2 2. OBJECTIVE/MAIN ISSUES 4 3. MARKET TREND ANALYSIS 4 3.1 ORGANIC PRODUCTS 4 3.2 YOGURT PRODUCTS 5 4. SWOT ANALYSIS 5 5. FINDINGS AND DISCUSSION 6 6. RECOMMANDATION 12 6.1 MARKETING STRATEGIES 12 6.2 PROMOTIONAL SUGGESTION 14 INTRODUCTION 1.1 Case Summary Natureview Farm Inc. is a small yogurt manufacturer that manufactured and marketed refrigerated cup yogurt under the Natureview Farm
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established natural foods channel. Now‚ the management team of the company wants to find a strategy to grow its revenues to $20 million by the end of 2001 from $13 million the company reported in 1999. To fulfill this objective‚ the management comes up with three options that it could choose from among which two options require Natureview to enter the supermarket channel which is an unexploited area till now with potential benefits and risks and the third option was to stick to the natural foods channel with
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child’s multipack product that contains four ounce cups. Natureview Farm revenues have grown considerably in the past ten years. The company strives to succeed within the natural food channel based on good relationships with their retailers. Natureview Farm is viewed as a major brand in such stores as Whole Foods and Wild Oats. Annual revenues in the previous year‚ 1999‚ concluded at $13 million. Strategic Concerns Much of Natureview Farm’s success was accomplished thanks to an equity
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important juncture can have lasting effects on Natureview. This article will examine how Natureview succeeded in the natural foods channel‚ what the strategic advantages and risks of the three options presented along with management and conflict issues and finally making an informed decision on how Natureview should proceed. Natureview Farms further penetration into the natural foods channel occurred when Jim Wagner‚ hired in 1996 recommended that Natureview needed an infusion of cash to fund strategic
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choice OMG is a pet phrase among teenagers and also I want to deliver a message to costumers that the cereal has amazing taste. Our target customers are teenagers‚ so the word ‘ACTIVE’ is used to describe how the teenagers should be. Summary of market position OMG Active Cereal is a new breakfast cereal which is based on rice bran. Rice bran has a high nutrition value and is rich in anti- oxidants and beta-glucan‚ which naturally helps lower cholesterol re-absorption. It is made from 100% wholegrain
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by a husband and wife team‚ Lee and Mas Ling. They had a dream of setting up a café where customers could experience organically grown food in regular dishes. They wanted to give local diners the opportunity to enjoy some western dishes and for tourists to sample some traditional dishes from Singapore. They did their own market research and found that food outlets offering organic
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