Natureview Farm Case Analysis – 5 November 2013 Natureview Farm is the leading manufacturer of refrigerated cup yogurt in the natural foods channel. From its founding in 1989 through 1999‚ Natureview grew its revenues from less than $100‚000 to over $13M by selling only 8oz and 32oz yogurt cups. However‚ in 1997‚ in order to fund strategic investments‚ Natureview received an equity infusion from a venture capital firm‚ which needs to cash out of its investment‚ forcing Natureview to either
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Whole Foods Market‚ Inc. ------------------------------------------------- BSAD 490 ADM Delta Consulting group Strategic Business Plan 2012‚ 2013‚ 2014 Andy Fescemyer – Prefatory Items‚ Mission Commentary‚ Executive Summary‚ Strategic Maps Ally Long – Environmental Analysis‚ Appendices‚ Internal Forces Kyle Payne – Environmental Analysis‚ Appendices‚ External Forces Brandon Maun – Prefatory Items‚ Mission Commentary‚ Strategic Maps‚ Financial Projections Contents: I. Executive Summary…………………………………………………………………………
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child’s multipack product that contains four ounce cups. Natureview Farm revenues have grown considerably in the past ten years. The company strives to succeed within the natural food channel based on good relationships with their retailers. Natureview Farm is viewed as a major brand in such stores as Whole Foods and Wild Oats. Annual revenues in the previous year‚ 1999‚ concluded at $13 million. Strategic Concerns Much of Natureview Farm’s success was accomplished thanks to an equity
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refrigerated yogurt flavors in 8-oz cup and four flavors in 32-oz cups. The company also planned to produce children’s multipack yogurt with 4-oz cups. As a major brand in the natural foods channel‚ Natureview Farm had developed strong relationships with leading natural foods retailers‚ including the chains Whole Foods ($1.57 billion revenues in 1999) and Wild Oats ($721 million revenues). The goal of Natureview Farm is to achieve its revenue to $20 million in two years before the end of 2001
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by a husband and wife team‚ Lee and Mas Ling. They had a dream of setting up a café where customers could experience organically grown food in regular dishes. They wanted to give local diners the opportunity to enjoy some western dishes and for tourists to sample some traditional dishes from Singapore. They did their own market research and found that food outlets offering organic
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established natural foods channel. Now‚ the management team of the company wants to find a strategy to grow its revenues to $20 million by the end of 2001 from $13 million the company reported in 1999. To fulfill this objective‚ the management comes up with three options that it could choose from among which two options require Natureview to enter the supermarket channel which is an unexploited area till now with potential benefits and risks and the third option was to stick to the natural foods channel with
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important juncture can have lasting effects on Natureview. This article will examine how Natureview succeeded in the natural foods channel‚ what the strategic advantages and risks of the three options presented along with management and conflict issues and finally making an informed decision on how Natureview should proceed. Natureview Farms further penetration into the natural foods channel occurred when Jim Wagner‚ hired in 1996 recommended that Natureview needed an infusion of cash to fund strategic
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vitamins‚ B1‚ B2 and niacin. OMG Active Cereal is especially added omega-3 and zinc which improve the teenager immunity. Current Market Economic factors The CS Company is a leader in the natural products industry. We are a market leader in all natural food products including a variety of cereals‚ shakes‚ crackers‚ and snack bars. We had an estimated industry income of $4.78 million last year. The life cycle stage for this industry sector is the Growth phase‚ as individual rates and employment rates.
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Natureview Farm is the brand name organic yogurt company that began manufacturing in 1989. Currently it is the leading natural yogurt brand in the market because its sales make up 24% of the natural foods channel. Natureview has been successful for a few reasons. Firstly‚ Natureview uses milk from cows that are not treated with rGBH (artificial growth hormone that increases milk production). Because of this difference along with production techniques‚ Natureview is able to create a yogurt with
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Background Natureview Farm manufactures organic yogurt which it sells through natural food stores. Able to achieve steady profitability with the aid of strict financial controls and a VC capital infusion in the late nineties‚ the company now needs to grow revenues from $13M to $20M (54%) in less than two years to better position itself for alternative funding or possible acquisition. To solve this dilemma‚ senior management has narrowed their possible actions to three distinct options. Problem
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