ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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1.0 Overview of the case study Background of the Study Sweeney Tours is a holiday tour operator offering package holidays to a number of resorts in the Mediterranean. The holidays fly from a number of airports in the UK and have a fairly complicated pricing Structure. There is a great deal of information in the brochures that Sweeney Tours produce along with an Accompanying price guide. Some of the information is on computer but this is somewhat cumbersome as it is in separate systems that are
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Ticket payment Lucky Air has signed a partnership agreement with China’s third-party payment platform YeePay.com for air ticket distribution to both businesses and consumers. The cooperation is an important part of Lucky Air’s efforts in updating of its ticket selling service. When clients use a credit card to book an air ticket from Lucky Air‚ YeePay.com will pay for the ticket in advanced on their. The customer then needs to pay to YeePay.com according to a stated schedule. This has‚ to
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Case Study on Melanoma Cody Wendell‚ Emily Turner‚ Aaron Nestor‚ Janie Williams 1. Cancer‚ a medical condition in which the cells start to mutate and multiply. Creating cells that have no purpose and cause major problems within the body. Biopsy‚ the medical process of cutting of a sample of the infected tissue to examine and observe to see what is wrong and how the disease is affecting the tissue. Tumor‚ a large group of cancerous cells within the body‚ often
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CASE STUDY #1 A Job Search Dilemma Eric‚ a second-semester senior‚ is looking for a job. Anxious about finding work in the worst economy in decades‚ he sends out scores of resumes for a wide variety of positions. The first call he gets is for a position that doesn’t really interest him‚ but he figures he should be open to every opportunity. He schedules an interview‚ which he aces. In fact‚ the recruiter offers Eric the job on the spot. He would like Eric to start as soon as possible. Should Eric
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AACS4794 MANAGEMENT INFORMATION SYSTEMS Case Studies Case Study 1: A Giant Step for Mattress Giant (May 2007) Mattress Giant is one of America’s largest bedding retailers‚ with 240 stores in 14 states. For years‚ the company spent more than $20 million (about RM70 million) annually‚ about 10 percent of its revenue‚ advertising to people in their mid-30s‚ whose household income was $30‚000 - $40‚000 (about RM105‚000 - RM140‚000) per year .and who drove domestic car. As it
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Case studies James is 26 and was born with Down’s syndrome and has learning disability as well as a visual impairment. He has to go to the health centre for blood tests and to complete a questionnaire about his general health. People may discriminate against James because of his condition. They may assume that he doesn’t matter and not give him the care he needs because he will not understand what is going on. They could make him complete the questionnaire and get cross with him if he is
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INTRODUCTION Hypertensive disorders of pregnancy‚ previously known as Pregnancy Induced Hypertension (PIH)‚ are high blood pressure disorders of pregnancy. It has long been one of the major problems for mothers in pregnancy‚ along with infection and postpartum hemorrhage. PIH is classified as gestational hypertension‚ mild preeclampsia‚ severe preeclampsia and eclampsia‚ depending on how far development advances. A woman is said to be preeclamptic when her blood pressure increases and shows protein
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ENGINEERING ETHICS Concepts and Cases This page intentionally left blank g F O U R T H E D I T I O N ENGINEERING ETHICS Concepts and Cases CHARLES E. HARRIS Texas A&M University MICHAEL S. PRITCHARD Western Michigan University MICHAEL J. RABINS Texas A&M University Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Engineering Ethics: Concepts and Cases‚ Fourth Edition Charles E. Harris‚ Michael S. Pritchard‚ and
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Ken Case Study 1. Using the chapters on language and emotions to help frame your answer‚ suggest two ways that Ken could open this conversation more productively. For instance‚ clearly expressing his emotions and using “I” language. Ken could have approached Jen in a different‚ less confrontational tone. Perhaps if he had asked her do you have a minute? Jan would have felt as though her time was valuable. The biggest issue that Ken had is that he opened using “you” language. You language
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