LALA LAJPATRAI COLLEGE OF MANAGEMENT Subject : Service Sector Management Topic : Market Segmentation (Partial fulfillment for T.Y.B.M.S Course (Semester V) for the year 2010-2011.) Prof In charge : Prof . Rishikesh Kangale () Sign: _________ MARKET SEGMENTATION Market Segmentation is defined as the process of splitting customers‚ or potential customers‚ in a market into different groups‚ or segments‚ within which the customers
Premium Marketing
CUSTOMER SERVICE EXPERIENCES Here I am going to describe one of the best customer service experience of my life‚ it is all about the warranty claim of my previous laptop. I was living in Cyprus‚ Nicosia i purchased a dell studio 1555 laptop from Tepenter Computers (PVT). It was working properly in the 1st year but after that I found a problem‚ the brightness of its LCD was going lower day by days. So I decided for warranty claim and went Dell support centre (DSC) in Nicosia. When I reached somewhere
Premium Laptop Customer service Cyprus
“Difference between Product and Service Market” Product: In marketing mix‚ product is very important elements. Product means the need satisfying offering of a firm. Service: A service is an intangible product that provides benefits to consumers and often involves human or mechanical effort. Service is also a deed performed by one party for another. Differences between Product and Service marketing: I think‚ there is nothing like a "pure product" or a "pure service" in actual life. Most
Premium Marketing
Service Learning Project Report Agency: Community Action Agency Objective 1: (Identifies 2 or more areas of learning related to classroom content): 1). Infection control 2). Proper body mechanic/safe lifting technique. I volunteered my service at Community Action Agency. Part of my tasks involved unloading‚ unpacking and repacking meat/food products into individual freezer bag so that they can be handed out later when a person comes to pick them up. During the unloading and unpacking
Premium Term European Union Regional policy of the European Union
Service Experience Report Service experience Last month‚ my parents made a week’s time for a short tour. While‚ I was responsible for housesitting. During this period‚ I invited my friends to a party in my house. After an exciting night‚ the scene surprised me deeply. My home was left in a terrible mess that was full of beverage stains and garbage. Actually‚ the day my parents come back was getting closer‚ so I was very worried. And I started seeking the housekeeping on Internet‚ after comparing
Premium Service system Expected value Expectation
The service learning experience was the most exciting part of the senior exit project because it allowed you to be creative and explore more hands on with your topic. Considering‚ how much research and proof there is about the influence advertisements have on children’s food choices really helped me focus my service learning experience on combating the junk food commercials with my own version of advertising healthy food to adolescents. My first product I chose to make was a cookbook that I titled
Premium Nutrition Food Obesity
BBRANDING BANKING PRODUCTS AND SERVICES Table of Contents Executive Summary................................................................................................................................. 3 Business Case for Brand .......................................................................................................................... 4 Elements of branding ......................................................................................................................
Premium Bank Financial services Brand
DELIVERING SERVICES Understanding service products (once more ;) Services are performance‚ rather a thing‚ and they are experienced rather than owned… Customers participate in service delivery. Service delivery occurs in real time. Services have front end and backstage. Services have a core and supplementary elements. … (What else?) Designing and delivering services. Figure 1. Planning‚ creating‚ and delivering services. Service delivery process is configured additionally. Figure 2. Service delivery
Premium Marriott International New product development Courtyard by Marriott
My community service experience was a very interesting experience because I had to work with elderly people at Brookdale Hospital: The Schulman and Schachne Institute for Nursing and Rehabilitation. The Schulman and Schachne Institute are located at Brookdale Plaza. The Schulman and Schachne Institute for Nursing and Rehabilitation is a voluntary‚ non-profit‚ residential healthcare facility dedicated to providing the highest quality of medical care in a homelike environment
Premium Health care
As a twenty-year veteran of the fire service and a seven-year company officer‚ San Diego Fire-Rescue Department (SDFD) is a leading organization in the fire service. During this time‚ I have gained valuable knowledge and experience. My greatest strengths are interpersonal skills‚ administrative skills‚ and the ability to adapt. Some of the challenges I expect to encounter are‚ no longer working on a four-person crew and now managing a battalion of thirty plus personnel. Working in a diverse high
Premium Management Leadership Employment