MARKETING MANAGEMENT PROJECT MARKETING PLAN OF APPLE INC. NİHAT HACIOĞLU ALİREZA BANAEİFAR ISTANBUL UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION MBA PROGRAM 2012 Table of Contents Overview 1. Firm Analysis a. Objectives b. Mission c. Vision d. Marketing Objectives 2. Environmental Analysis a. Macro Environment b. Micro Environment 3. Market and Competitor Analysis 4. Strategic Analysis such as SWOT‚ BCG 5. External and Customer
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and resolve the crisis before moving on the next stage. Apple was established on April 1‚ 1976‚ by Steve Jobs‚ Steve Wozniak and Ronald Wayne to sell the hand-built Apple I personal computer kit. During the first five years of operations‚ its revenues doubled every four months recording an extraordinary growth. A new CEO‚ John Sculley was hired in 1983 and there was a power struggle between the board members and Jobs resigned from Apple in 1985. The rapid growth led to crisis of autonomy. Job
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The Brand "Without the brand‚ Apple would be dead‚" Gobe said. He tells how brands have established deep‚ lasting bonds with their customers. Apple‚ of course‚ is the archetypal emotional brand. It’s not just intimate with its customers; it is loved. "Apple is about imagination‚ design and innovation;" Gobe argued that‚ in some cases‚ branding has become as powerful as religion”. Research shows that Apple triggers a religious reaction from certain consumers. Of course when it’s considered as
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is AAPL‚ which is the symbol for Apple Inc. “ Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ Apple designs‚ develops‚ and sells consumer electronics‚ software‚ online services‚ and personal computers. “(Apple.com) Apple’s most successful items have been the Mac computer‚ the iPod‚ and iPhone Apple was founded on April 1‚ 1976 by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne. Apple was incorporated as Apple‚ Inc. January 9‚ 2007. The company has
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41-42 The focus of our industry sector evaluation was on the UK’s mobile phone industry. Here we identified that there are eight leading mobile phone brands operating within the UK‚ these are Apple‚ HTC‚ Nokia‚ LG‚ RIM‚ Sony‚ Motorola and Samsung. The assignment looked at various situations and influences that are present in the industry and are effecting decisions being made by mobile phone brands. To do this we chose to focus on three different
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Discussion Case: The Gap Inc.’s Social Responsibility Report Do you think Gap has demonstrated global corporate citizenship‚ as defined in this chapter? Why or why not? The Gap showed global corporate citizenship as they develop a comprehensive monitoring software factory in the garment industry In its response to problems in its contractor factories‚ do you think Gap moved through the stages of corporate citizenship presented in this chapter? Why or why not? Gap move through the stages
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SCM Case Analysis: Apple‚ Inc. Fundamentals of Supply Chain Management Capella University April 23‚ 2014 Apple is one of the most widely known companies in the world. They started as a computer company in 1976. Apple is now a Fortune 500 company and have been voted as having the best supply chain for the past several years by the IT research team Gartner. Many factors make them number one. Apple was not always the supply chain kings. A smart firm recognizes their weaknesses‚
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It is not difficult to enter the industry because the entry barriers are high. Threat of new entrants to Apple is low because it may affected by magnitude of entry barriers‚ such as 1. Advanced technologies requirements Advanced technologies make new competitors more difficult to enter the market which Apple enjoys a slight advantage here because of Apple have a lot of experience in creating software and hardware. New competitors have to develop those technologies before effectively competing
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The Microsoft Corporation and Apple Computers‚ Inc.: Annual Report Comparison Both The Microsoft Corporation and Apple Computers‚ Inc. have become names with which the public is familiar. Both companies have many divisions‚ and both must manage extensive assets and liabilities. Since both companies report large amounts of income‚ the matter of accounting checks and balances becomes more complicated than many smaller companies‚ but equally as important. Financial reports and the audits of these
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March 12‚ 2012 Case I Apple Inc.: Taking a Bite Out of the Competition I. Case Profile Apple Inc. is concerned that without their CEO Steve Jobs‚ Apple will not be as innovative then they are with him. Steve Jobs was one of the founders of Apple in 1976. Jobs set the mission of empowering individuals‚ one person-one computer‚ which he wanted to with great detail. In 1977 the first version of the Apple II was the first computer available for use by ordinary people. By 1980 Apple was the industry leader
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