MARKET REVIEW REPORT ON THE GROWING POWER OF AMAZON BY OLUWADAMILOLA O. ASHIRU PROGRAM: MSc MANAGEMENT STUDENT NUMBER: 11691573 MODULE TITLE: COMPETING THROUGH MARKETING (7BSP0395) TO BE SUBMITTED TO: MODULE LEADER: RON WELLS DATE OF SUBMISSION: 15TH NOVEMBER‚ 2012. NUMBER OF WORDS: 1620 INTRODUCTION An Amazon.com Annual report (2011) states that Amazon.com opened its virtual doors on the World Wide
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Value Creation of Amazon 1 Introduction With the development of technology and economic globalization‚ the lives of people have been enriched and online shopping is becoming the first choice of the majority. Amazon Company is an online retailer which has the most varieties of goods in the world. This report would introduce the Amazon’s background first‚ following with the discussion and analysis of Amazon’s strengths and weaknesses as well as its opportunities and threats. At last‚ this paper
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illustrated in this case? Business Value Chain Model series of activities activities where competitive strategies can be applied primary vs secondary Porters competitive forces model view of firm‚ competitors and environment Traditional Competitors New Market Entrants Substitute products and services Customers Suppliers Analyze Amazon and Walmart.com using the value chain and competitive forces model Amazon Activity Example Secondary Activity Administrative‚ finance infrastructure Legal‚ accounting‚ financial
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positioning and business model * Amazon is the first mover of virtual retail supercenter selling products which started off from selling only books online and also offer the lowest possible prices to its customers. * Thus‚ Amazon is likely to be seen as a ‘broad differentiator’ who is in the middle of differentiate and cost leaders approaches. * However‚ it can be seen as more leaning to differentiators as most of its past and current strategies are focusing more on innovation of services
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Marketing Mix of Amazon One of the most difficult tasks for an organization is creating an all-around environment that allows a group of customers to feel comfortable purchasing a specific product or service from them. This strategy requires the organization to determine the ideal product or service at the right price‚ getting sold in the correct location‚ within the proper time frame. This paper intends to describe how Amazon.com uses the marketing mix to ensure an ideal environment for consumers
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money‚ and deliver value to customers. As a result‚ this segment will introduce this company ’s model‚ and how over the course of several years‚ it has managed to adapt their model to keep itself ahead (Business Model Definition‚ N.D). Business Strategy: Business Foundation: The foundation of Amazon.com was built on the ability to transform. It has proved that when opportunities arise to serve new or existing customers‚ it manages to adapt new business models to exploit it. The company is
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A mission statement is the overall reason why you are doing a particular thing. It is the reason for existing. Every organization should have a mission statement. It is everything your are trying to accomplish now. Your mission should be short and straight to the point. It should also state what you are doing. At times you may not be able to see vision until you start putting in the work. "The vision statement can be too long or too short which can cause inconsistency" (Lucas‚ 1998). The vision
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In the battle of e-commere with Amazon‚ eBay has to determine whether it should maintain the existing business model or transform its model and expand into new areas. eBay and Amazon have different kinds of business models and strategies. eBay’s business model was based on creating and maintaining a person-to-person trading community. Being the world’s largest online auction company‚ eBay offers e-commerce platforms and online payment solutions to a critical mass of sellers and buys. eBay makes
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Z.R.‚ (2003)‚ ‘ E-commerce and e-business’. UNDP-APDIP. * Anon (2009). ‘UK e-retail’‚ verdict report. [Online] available‚ http://www.reportlinker.com/p0120004/UK-E-Retail-2009.html (accessed on 28th December 2009). * Anon.‚ (2009) ‘SWOT analysis amazon’‚ Data monitor report. [Online] available http://www.reportlinker.com/p0120004/UK-E-Retail-2009.html (accessed on 11th January 2010). * Anon.‚ (2004). ‘E-commerce and development report.’ UNCTAD [Online] [ accessed on 12th January‚ 2010]. * Anon
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the first company to offer the greatest selection of “books‚ CDs‚ videos‚ DVDs‚ electronics‚ toys‚ tools‚ home furnishings and housewares‚ apparel‚ and kitchen gadgets.” Amazon had also begun getting into the retail business by selling products offered from companies such as ToysRUs‚ Target‚ Borders‚ Hotwire‚ and many more. Amazon strived to “set the standard for web businesses. The site was intended to become as user friendly as possible with the ability to match needs to all sorts of customer bases
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