Why should organisations collect‚ file and maintain accurate financial records? To have a record of how the business is running. This allows us to determine how the business is sitting financially and display what money is going where and whether there is room for improvement. Basically‚ it is used to anaylse the business as a whole and to determine performance for both employees and for the organisation. What are the expectations of managers and supervisors in relation to budget or financial
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THAT AUSTRALIA SHOULD EMBRACE NUCLEAR POWER. I am here to tell you that the worst thing for we could do for Australia is to embrace Nuclear power. First of all‚ if it such a great thing and it’s just the best for the environment‚ why do we have to bury the waste in the middle of nowhere in special super safe containers. Another problem‚ where would we even put these special containers so they don’t harm anything? The problem of radioactive waste is still an unsolved one. The waste from nuclear
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Essay Professors Should Embrace Wikipedia In Mark Wilson’s article “Professors Should Embrace Wikipedia”‚ Wilson argues that despite the legitimacy of Wikipedia‚ educators should engage and take part in helping shape the direction of Wikipedia. In a test published in the journal “Nature”‚ articles in Wikipedia are said to be as revered as those in the “Encyclopedia Britannica.” Since the perceived lack of academic authority‚ Wilson suggests that those with research specialties should enroll as editors
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Science is often portrayed as the opposite of the liberal arts. Yet Skorton presents a different view in Why Scientists Should Embrace the Liberal Arts. In this essay‚ he tries to convince scientists‚ especially those who are frustrated at the public’s misunderstanding of science‚ that they should embrace the liberal arts. He believes the liberal arts education is necessary for scientists because it will enable scientists to communicate more appropriately to the public‚ which will help scientists
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Marketing Concepts MAR110 Study Period 4‚ 2010 SWINBURNE UNIVERSITY OF TECHNOLOGY Research Report “Marketing’s really just selling with a posh name! What’s all this about a Marketing Concept?” EXECUTIVE SUMMARY This research report aims to depict if there is any truth to the statement “Marketing is just selling with a posh name...” it also aims to illustrate the marketing concept‚ which refers to the second half of the statement “ .....What’s all this about the marketing concept”
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1- Consumer Behaviour. One of the most challenging concept in marketing deals with understanding why consumers behave in a certain way or do what they do (or don’t do). Two major psychological concepts are often used to explain and understand the consumer’s behaviour. The first is the so called in psychology the cognitive psychology in which the focus of the study is the mental behaviour i.e. the internal influence such as perception‚ memory‚ attention‚ attitude‚ beliefs‚ values‚ personality
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Marketing concept The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating‚ delivering‚ and communicating customer value to its chosen target markets. The marketing concept rests on four pillars: target market‚ customer needs‚ integrated Marketing and profitability. . The selling concept takes an inside-out perspective. It starts with the factory‚ focuses on existing products‚ and calls for heavy selling
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Simply stated‚ the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups. The concept is very straightforward and has a great deal of commonsense validity. Perhaps this is why it is often misunderstood‚ forgotten‚ or overlooked. The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs (customer orientation)‚ rather than on the firm’s current products (production
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A Vision is a clear and succinct description of realistic‚ credible‚ attractive future what the organization or community should look like after it successfully implements its strategies and achieves its full potential. It is an expression by the people about what they want the organization to be – a preferred future‚ a word or picture of an organization you choose to create. Here’s an example - Amazon - Our vision is to be earth’s most customer centric company; to build a place where people can
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LIST OF SIX MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This
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