YES/NO Write-up Week 5‚ 9 September 2010 ------------------------------------------------- Topic: Should organizations “rank-and-yank”? No. I do not believe that organizations should “rank-and-yank” and see that as a solution to evaluate and improve the performance of their employees‚ simply because it motivates risk-taking at both ends of the performance spectrum. Organisations‚ using a “rank-and-yank” system‚ are effectively encouraging their employees to take on a high-risk behaviour.
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DATE: 5 October 2007 MARKETING CONCEPT IN ELECTRONIC ARTS 1.0 TERMS OF REFERENCE The report will present an implementation of the marketing concept into business strategy of Electronic Arts. The report will evaluate the benefits and cost of the marketing approach in Electronic Arts. All information has to be submitted to Mrs. Susan Campbell‚ the HNC course co-ordinator on 25th October 2007. 2.0 PROCEDURE In order to analyse how the marketing concept elements are incorporated into
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Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. There are five core concepts of marketing‚ which includes needs‚ wants and demand; products‚ services and experience; value‚ satisfaction and quality; exchanges
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What Kind of Success Should We Embrace？ Since ancient times‚ people in growing numbers have been pursuing success. When asked about what success is reflected in‚ people’s answers differ. Some people believe that enough fund and outstanding achievements embody a successful man or woman whereas others insist that success is doing something that one considers is worth doing. I am in favor that the view on whether successful or not varies from people to people and era to era and strong espouse
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MARKETING MANAGEMENT – CONCEPTS AND STRATEGIES Northampton Business School Postgraduate Programmes Assignment Submission and Feedback Sheet Course Title…MASTER OF BUSINESS ADMINISTRATION…Year/Stage…JAN/2013… Module Title………MKTM003 Marketing: Principles and Management Student Name……SASINAN……RATTANASIWILAI………………………… Student Number………13418205…………………. Tutor……ROGER……WILLETS…………………………… Date assignment due…29th…MAY…2013………Date submitted…29th …MAY…2013…
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POSITION DESCRIPTION – HEALTH AND SAFETY MANAGER Objective: Oversee the overall organizational programme; * Plan‚ implement and co-ordinate strategic and practical company programmes * Develop and execute organizational plan in line with the Business plan * Drive continual improvement and best practise in all key health and safety * Empower various levels of management with the required health and safety procedures and tools. * Lead and ensure audit standards are met for
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Discuss the core concepts of marketing for the travel and tourism sector Marketing in the travel and tourism sector is an important factor in making a travel business successful in terms of market share. Within marketing there a numerous known concepts that piece together the defined definition of marketing‚ these include the customer’s needs‚ wants and demands‚ products and services and value. Core concepts In the process of marketing your business it is important to factor in your customers wants
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THE SOCIAL MARKETING CONCEPT The societal marketing concept holds that the organisation task is to determine the needs‚ wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s society or well-being This strategy is one used by many different businesses all over the world‚ but what makes it different from the rest is its approach towards the environment‚ health and similar
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“Discuss why strategy is important to an organisation” ‘Research has revealed that organizations that engage in strategic management generally outperform those that do not’ Wheelen & Hunger (2005‚ p.5). An organisation will perform to a high standard when there is a matching correlation between the organisational environment and the strategy‚ structure and processes of that organisation. Wheelen & Hunger’s said in their book ‘Strategic Management and Business Policy: tenth edition’ that
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Differentiate between the marketing concept and the selling concept. The concepts of marketing and selling are derived from 2 simple activities: marketing and selling. These two activities are very similar to a large extent similar though there are a few elements about each of them that differentiate them. Selling can be defined as a process of transferring a product or service to a buyer at a price regardless of his or her need whereas marketing is defined as a process of transferring a product
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