CHAPTER 1 PROBLEM DEFINITION 1.1 BACKGROUD TO THE PROBLEM For our research‚ we found that SME product can’t compete with global or multinational product or brand. That why we conduct this research to know or investigate what are their (household) perception about SME product based on 4 factor which is brand‚ purchase intention‚ packaging and last but not least price. For instance‚ SME product that we choose is MUNIRAH and on the other hand we compare with well-known fruit juice for example PEEL
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The 60’s era did have its downsides‚ African Americans were fighting for equality ‚women were fighting to be just as equal as men but‚ in the midst of all the ciaos some of the greatest groups and individual people were born some examples are the Beatles‚ Martin
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Computers in the 1950 ’s People have been in awe of computers since they were first invented. At first scientist said that computers would only be for government usage only. "Then when the scientists saw the potential computers had‚ scientist then predicted that by 1990 computers may one day invade the home of just about ever citizen in the world" ("History" Internet)‚ the scientists were slightly wrong‚ because by 1990 computers were just beginning to catch on. Then a few years later when scientists
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are all very popular in the United States and around the world. This business philosophy of owning various types of stores has allowed Wal-Mart to reach more people and sell a wider variety of products‚ which has enabled Wal-Mart to create a larger customer base. In the case presented in the textbook‚ Wal-Mart was trying to penetrate the markets in Argentina and Brazil by attempting to create a different shopping experience for consumers. However‚ because of the nature of the supermarket industry in
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Hollywood in the 1930’s The film industry was a big source of entertainment in the 1930’s. During the Great Depression‚ spending money on entertainment wasn’t reasonable for people. Audiences always looked for "light-hearted screwballs" that would make them forget their troubles for some time (Hollywood and the Film Industry). In the 1930’s‚ Hollywood movie studios were having trouble financing the transition from silent to talking pictures due to the stock market crash 1929. The movie industry
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Study of consumer perceptions towards discount offers Abstract This research study examined consumers ’ perceptions of products they purchased under discount offers‚ and their effects on repurchase intentions of the same products after the end of the offers. The research began with an exploratory study of marketers ’ observations of the effectiveness of consumer discount programs‚ and consumers ’ opinions regarding the products. The findings of this exploratory research were used to develop hypotheses
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America had the most media‚ the cheapest media‚ and the freest media by the 1840’s. Communication through the media was vital to America in the early 1800’s because‚ as a democratic nation‚ the people needed to be well informed about their system of government. Following the American Revolution‚ the United States stayed from their traditional English ideas involving the relationship between the state and the people. Unlike Great Britain’s selective press and seditious libel laws‚ information and
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period‚ some outstanding businesswomen achieved great commercial success. In the 1930s‚ despite the fact that women were a big part of the society‚ they were not treated equally in the workplace compared to their male counterparts. The women in the 1930’s were not treated well and did not have very much power over the men. Women
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America went through many social changes with the American Revolution and industrial revolution. During the 1920’s‚ the face of America began to change more into an urban society. Many differences between the rural and urban sides of America emerged. Historians consider the tensions of the 1920s as a backlash against the rising urban America‚ which turns out true. Rural people believed that the city lacked morals. The urban city dwellers lashed back saying that rural residents did not understand
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Khalil’s Journey: Not the Tail of an Average Man Our story of our protagonist opens in 1983 when the elderly Khalil is lying in Groote Schuur Hospital‚ trying to gather his memories to “make a good yarn”‚ or story although no one is there to hear it (p.2). We soon find that his end in this life is imminent‚ and what follows is his journey from birth to childhood‚ adolescence and adulthood in the Cape Muslim community‚ and returning in the end to the scene at his demise in the hospital. After this
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