Discover how Top Gear and Shell came together in print and online to create a truly interactive campaign that increased brand awareness and usage of Shell V-Power. The Challenge The advertising team were challenged to create a campaign for Shell that would raise awareness of Shell V-Power and Shell V-Power Diesel. The brief was for an interactive cross media campaign that would engage car enthusiasts whilst promoting Shell’s products and services to escalate their perception versus their competitors
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the importance of the industry. This report is showing the importance of business tourism in the modern world‚ its benefits and advantages comparing to the other types of tourism and highlighting all the challenges and problems the industry is facing these days.First‚ i will explain why business tourism has developed so much since 1950s‚ and what are the treats of business tourism crucial to its further development in future. [pic] 1. What is business tourism‚ definition and division Business
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Analyzing the Article “America‚ Still on Top” American universities currently do a better job overall at preparing students for the society. Vartan Gregorian in his article “America‚ Still on Top”‚ declares that one of the great strengths of U.S. higher education is that it grew by “informal design”. He mentions the 1862 Morrill act‚ which the states were able to found colleges by using federal lands. Also states created universities‚ junior city and county colleges. In this article Gregorian
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Revealed: 2013’s top 20 EPC contractors 14/10/13 12:00 PM Revealed: 2013’s top 20 EPC contractors Arabian Oil & Gas Staff ‚ July 17th‚ 2013 1 Petrofac US$12 billion project backlog and constant award momentum sees regional dominance continue for irrepressible EPC giant Despite E&P spending reviews across much of the GCC energy business‚ one firm has continued to outstrip the competition to once again top the Oil & Gas Middle East Top EPC Contractors Annual List. In the period between
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but it causes behavior problems and also it’s time consuming.Homework shouldn’t be allowed at schools unless they don’t finish their work in class. Homework isn’t just boring‚ but it causes behavior problems and also it’s time consuming. If teachers didn’t give out homework you know how much stress would be released from kids? They would be able to do more activities after school also. One reason that kids should not have homework is because it causes behavior problems. Homework can cause kids
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Top-Slice Drivers Two years ago the Top-Slice Company moved from just making golf balls to also producing oversized drivers. Top-Slice makes three different models: the Bomber‚ the Hook King‚ and the Sir Slice-A-Lot. As the names suggest‚ the last two clubs help correct for golfers who either hook or slice the ball when driving. While‚ Top-Slice is pleased with the growing sales for all three models (see the following tables)‚ the numbers present Jacob Lee‚ the production manager‚ with
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Why college shouldn’t be free In the past years college education has been an arguable topic because college is such a big accomplishment in our society now. There is no doubt that there are students who would use this opportunity and run with it. But does that mean all students? There are kids in high school‚ where for the most part is free‚ and they don’t take it seriously. Although College being free would be a benefit for a population of students‚ there are many reasons why it should not.
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Brand Management Analysis of the top ten Brands Submitted to - Prof. Radhakrishnan Submitted by – Abbas Ali (13062) Analysis of the Top Ten Brands: 1. Google: Out of the the top ten brands which grew since 2006 five are technology brands. Interestingly‚ the technology category has grown 141 percent since the inception of the rankings. Since the financial crisis the BrandZ global top 100 brands have strengthened in each category of brand equity. The different components here are meaningful
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Components of the Travel and Tourism Industry with organisations 4 Factsheets on Organisations: Titanic Belfast Hilton Hotels British Airways What is Tourism and why is it important? Inbound Tourism Meaning someone living in a different country and is travelling from our country for example a Romanian visiting Belfast. Outbound Tourism This would be the opposite of inbound tourism for example someone
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TOP 50 Companies Worldwide Ranking Company Industry Revenue FY Capitalization Employees Listing Headquarters CEO 1 Exxon Mobil Corporation Oil and gas $482.295 December 31‚ 2012 $408.78 76‚9 NYSE: XOM United States Irving‚ Texas Rex W. Tillerson 2 Royal Dutch Shell Oil and gas $481.7 December 31‚ 2012 $236.34 90 LSE: RDSA Netherlands The Hague; United Kingdom London Peter Voser 3 Walmart Retail $469.162 January 31‚ 2013 $208.36 2‚200‚000 NYSE: WMT United
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