UNIVERSITI MALAYSIA SARAWAK Assignment EBA 6423 Strategic Marketing Individual Assignment Case 1: Price the Product Name: Martina ak Minggat Matrix no: 12030020 Prepared for: Prof Dr Ernest Cyril De Run CASE STUDY 1: Which option would you choose‚ and why? 1. No. Pricing the entire menu at $1.29 would make things simple for the company and consumers‚ as well as offering the most potential profit per item. However‚ the challenge would be to convince consumers that the $1
Premium Marketing Pricing Price
low price. The IKEA business idea is: ‘We shall offer a wide range of well-designed‚ functional home furnishing products at prices so low that as many people as possible will be able to afford them.’ IKEA targets price-conscious young couples and families who are willing and able to transport and assemble furniture kits. The low-price strategy‚ seeks to achieve a lower price than competitors while maintaining similar perceived product or service benefits to those offered by competitors‚ price is not
Premium Price Cost IKEA
PRICE DISCRIMINATION What is Price Discrimination; Price discrimination is a pricing tactic that charges consumers different prices for the same product or service. In other worlds‚ price discrimination exists‚ when identical product or service transacted at different prices from the same supplier. Price discrimination allows a company to earn higher profits than standard pricing because it allows firms to capture every last pence of revenue available from each of its customers. While perfect
Premium Supply and demand Monopoly Economics
Hi guys‚ my name is Betty. I am the lead of my group today. I am goanna talk about fuel prices. The issue of fuel is very complex. First‚ what is fuel? It is material such as coal‚ gas‚ or oil that is burned to produce heat or power. And these 3 energies occupy the major parts of fuel use. In the past few years‚ fuel prices went up rapidly. Each country is very sensitive on the price. What causes fuel prices to rise and fall? For instance‚ let us have a look at oil. There are two main reasons
Premium Peak oil Price of petroleum Benchmark
to the war in Iraq‚ Syria and Ukraine‚ oil prices increased significantly as did the profit earned by many oil companies including PETRONAS. Politicians in Malaysia opposed the government policy to oil price increase by twenty cents and the withdrawal of oil subsidy. As a manager or policy implementer‚ discuss the pros and cons if this policy in the context of the various theories of profit. Introduction The government of Malaysia increased the price of oil by 20 cents and withdrawal of the oil
Premium OPEC Supply and demand Price of petroleum
Why Did Global Food Prices Rise? For the last 25 years global food prices have been falling‚ driven by the increased productivity and output of the farm sector worldwide. In 2007‚ this came to an abrupt end as global food prices soared. By September 2007‚ the world price of wheat rose to over $400 a ton-the highest ever recorded and up from $200 a ton in May. The price of corn (maize) surged to $175 a ton‚ some 60 percent above its average for 2006. An index of food prices‚ adjusted for inflation
Premium Food security Poverty Food
Analysts expect gas prices to decrease or remain mostly flat not only in 2014‚ but for years to come. Nonetheless‚ drivers in some states will see higher prices at the pump‚ starting January 1. Gas prices may not have seemed all that cheap in 2013. But in fact‚ prices for the year as a whole were less expensive than they have been. According toAAA’s year-end report‚ American drivers paid $3.49 per gallon of regular‚ on average for 2013. That’s the cheapest per-gallon average since 2010; the national
Premium Diesel fuel Gasoline Price
how the price mechanism determines the equilibrium price in the market. Markets can be effective at resolving the basic issues of what and how much to produce at a certain price level although left to operate on its own‚ the market can still create unsatisfactory outcomes. When markets do not produce the desired outcome‚ it is known as market failure and when this occurs‚ governments may intervene in the market. How the price mechanism brings about the equilibrium price in the market can be determined
Premium Supply and demand
How can international efforts reduce global inequalities? Over time countries start to separate into those who are less-developed and poor and those that are well-developed and rich. The poorer countries often need help from the richer countries in order to survive. In recent years the gap between the richest and poorest countries has got wider and there are many ways in which the richer countries can work together to reduce these global inequalities. Probably one of the most significant ways
Premium Debt World Bank Poverty
PRICE HIKE To understand this term we divide this term into two parts; Price and Hike and explain both the parts separately. Price is the value paid by the provider or supplier in the form of currency for rendering goods & services. While Hike is an abrupt increase or rise. It means that there is rise in prices of the goods/services required by the people living in the world. These goods/services belong to following sectors; 1. Agriculture 2. Health and Medicine 3. Education 4. Manufacturing/Industries
Premium Energy development World energy resources and consumption Fuel cell