Communications A Uses and Gratifications Approach As stated in Uses and Gratifications‚ Blumler and Katz believed that the audience has an active part in the communication processes which are goal oriented in their media use. Blumler and Katz believe that the media users look for media outlets that will fulfill their needs. “Uses and Gratifications assume that the users have alternate choices to satisfy their needs” (unknown para 1). As I was reading the article based on Uses and Gratifications I was surprise
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Diana Orr May 21‚ 2010 COM126 Ron McCullough Uses and Gratifications Theory Applied to Religious Programming The reaction I had to the article “Why do people watch religious TV” was that I was surprised that so many people are now watching religious programming. The reason for this reaction is because you never hear anyone talking about this type of programming. Most of the time people are talking about shows they watch such as reality shows‚ crime shows‚ or movies. It is shocking
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business‚ but why? The answer to that question is that there are millions of people willing to spend time and money to watch these events in person and on television. But this raises another question: why are people so interested in other people playing sports? Well‚ it ’s a hard question to answer‚ but there seems to be a psychological need for many to watch these sports every year and to support their favorite teams. It is pondering to some why there are so many people that watch sports almost
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Toni Bower Uses and Gratifications Theory Applied to Religious Programming First I have a reaction to the article “Why do people watch religious television”. In addition‚ it gave way to thinking of what other research could be performed on programming using the uses and gratifications approach. The article also included the topic of “reactionary” usage of religious programming‚ which is programming that people watch when there is no other program on that they want to watch. The reaction
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of this‚ TV has become a very important mass media around the world. Unfortunately‚ this resource isn’t used in a way that people could get the best possible benefits from it. The purpose of this essay is to persuade the reader that people shouldn’t watch very much television because the content of many TV programs is not educational‚ it makes people waste time that could be used in better activities‚ and it negatively affects people’s mental development. The first reason why people shouldn’t
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The Uses and Gratification Theory is a theory by Blumer and Katz in which proposes that media users play an active role in choosing and using the media. It says that users take an active part in the communication process and are goal oriented in their use of the media. Blumer and Katz suggest that media users seek particular sources that best fulfills their needs and that they must make choices to satisfy these needs. Throughout my reading of “Why Do People Watch Religious TV?: A Uses and Gratifications
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Basic Assumption of the Uses and Gratification Theory 3 2.2 Main Theorist behind the Uses and Gratification Theory 4 3.0 Historical Development of the Theory 6 4.0 Content of the Theory 8 4.1 Definition of Uses and Gratification Theory 8 4.2 Application of theory to Mass Communication Issues 8 4.3 The Internet 9 5.0 Strengths & Weakness of the Theory 10 5.1 Strengths of Uses and Gratification Theory 10 5.2 Weakness of Uses and Gratification Theory 11 5.0 Opinion
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The uses and gratifications approach places power in the hands of the audience and is a helpful perspective when trying to understand media usage‚ exposure‚ and effects. However‚ while the uses and gratifications approach has been applied regularly to traditional media‚ research explaining why people use new social media networks as well as the gratifications they obtain from them is scarce at best. This thesis provides a comprehensive overview of the uses and gratifications approach as well
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Introduction- Uses and gratification theory The Uses and Gratifications Theory is a famous approach to understanding mass communication. It is an audience-centered approach to media study focusing on the uses to which people put media and the gratifications they seek from that use. (Baran‚ S.J.‚ Daris‚ D.K.‚ 2006) It emphasizes the audiences rather than the actual message because it more focuses on what audiences will do with the media instead of what media does to the people. Blumler and Katz’s Uses and Gratification
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THEORETICAL BACKGROUND Uses and Gratifications Theory The purpose of this current study is to apply the principles of Uses and Gratification to see how Emerging Adulthood deal with their gratification. A core assumption of uses and gratifications studies is that audience members are active and goal-oriented in their selection of media use behaviors (Baran & Davis‚ 2014). This active audience is free to interact with the media and interpret messages received based on their need and motivation. Members
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