services marketing integrating customer focus across the firmChapter 01 Introduction to Services Multiple Choice Questions 1. (p. 4) In the simplest terms‚ _____ are deeds‚ processes and performances. A. Attributes B. Experiences C. Services D. Goods E. Benefits Difficulty: Easy 2. (p. 4) The maintenance contract offered by Sears on its Kenmore refrigerators‚ dishwashers and microwaves is an example of a(n) _______. A. Service B. Experience C. Attribute D. Good E. Benefit Difficulty:
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If a firm uses a minority share ownership plan‚ external shareholders own it with a minority of employee owners‚ usually no more than 5% of the firm. Management or the board of directors exercises control of the firm and there is limited employee participation. While a significant number of employees may own shares in the firms they work for‚ almost all of this stock is in firms that are only minority employee-owned. In this essay I intend to explore the causes and consequences of firms choosing
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On page 126 Wheelen poses the question‚ “Why do some people have indoor trampolines and private jets while others sleep in bus station bathrooms?”. I believe that Wheelen is asking about the disparity of wealth within developed nations. Why is it legal for Bill Gates to install an 81 car parking garage within his house‚ but over half a million Americans are without homes. To answer his own question‚ Wheelen goes on to discuss the concept of human capital‚ the total sum of skills a given person has
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Real Madrid - The Business 1. Analyze Real Madrid ’s business strategy using the value chain and competitive forces models. Why has the team been so successful? Value chain analysis: [1] Primary activities: Operations - Here we can consider all the activities related with the team‚ including played games. We can think about a game as a performance‚ which the team sells among other things. Every time the team enters the pitch‚ Real Madrid is producing a product that sells. Marketing and Commercialization
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2.6 Is Shareholder Value Maximization the Right Objective? In their widely cited book The Value Imperative—Managing for Superior Shareholder Returns‚ McTaggart‚ Kontes‚ and Mankins (1994) write‚ Maximizing shareholder value is not an abstract‚ shortsighted‚ impractical‚ or even‚ some might think‚ sinister objective. On the contrary‚ it is a concrete‚ future-oriented‚ pragmatic‚ and worthy objective‚ the pursuit of which motivates and enables managers to make substantially better strategic and organizational
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openness they bring to them. Indeed‚ more and more people are connected‚ and use the devices in they every day life‚ to meet people from the entire world‚ remain connected and discover new fields of possibilities. The more they use the NTIC‚ the more they want to push back their frontiers. However‚ fascination often hides some fear. Indeed behind the fascination reside the irresistible attraction to the unknown that can lead to some fear and resistances as protection mechanisms. This logic is visible at
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TITLE: The Use of Profit and Loss Statements INTRODUCTION: This report will discuss the usage of a profit and loss statement in accounting as well as explaining why expenses are separated into specific categories in these reports. The different types of profits measured in this statement will also be explained. ROLE AND PUPOSE OF A PROFIT AND LOSS STATEMENT: 1. Role of a Profit and Loss Statement A profit and loss statement is a report prepared for presentation to interested parties showing
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Investments "Internal Use Only" Data Classification Standard The "Internal Use Only" data classification standard at Richman Investments will include system infrastructure to include the User Domain‚ Workstation Domain‚ and the LAN Domain. This standard will cover all user access and their workstations‚ as well their access to internet websites and company databases and any information in between. Below is a description of each domain standard: User Domain: This Domain is where only one user will have
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end. It continues in the minds of the readers beyond the events of the final page. Arthurian legends have been continued‚ retold‚ and reimagined so often that the story—if only a vague outline of it—has engrained itself in our culture. Mary Frances Zambreno‚ in her article‚ “Why Do Some Stories Keep Returning?” explores why that particular story has remained in the forefront of our consciousness. Zambreno argues that the inclusion of gaps compels authors to fill them‚ even when the gaps are less
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Milton Friedman suggests that businesses should only be responsible for making profits. If a business stays within the law‚ it is encouraged to do anything and go to any means necessary to maximize the bottom line. Other aspects such as customer happiness‚ impacts on society should not be its main concern. Porter and Kramer on the other hand suggest that we can create shared values in other words we can create economic value simultaneously by creating societal benefit and vice versa. Theoretically
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