Why Customer Retention Is So Important Good customer retention is vital to any organization because a slight reduction (5%) in the customer defection rate has a disproportionately positive effect on profitability (depending on the cost of acquisition‚ ranging between 25 and 80 %!). Companies with high retention also grow faster. However‚ customers can only be retained if they are loyal and motivated to resist competition. When customers are merely satisfied with the service they receive they may
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Why the Twilight series is so popular? “Twi-hards‚” fans of the infamous Twilight series‚ are known to be some of the craziest and feverish fans out there. Ever since the series was first launched as books in 2005 and later released as films in 2008‚ the vampire/werewolf craze has invaded the American culture and has even extended into international cultures‚ becoming a popular commodity of our consumer culture. Why has the series become so popular? Why are Twi-hards a particular
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| |Is the author affiliated with an organization related to the subject |Yes the author is affiliated with the department of veteran affairs a | |of the article? (Does he or she have an ulterior motive?) |government based program | |What is the author’s experience with the subject‚ including related |The author is a medical professional who is qualified to provide |
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60% 10% 10% Referencing: Use of author‐date (APA) referencing system in a consistent and correct manner in the essay itself. Inclusion of an accurate reference list on a separate page listing only the sources that have actually been used. The reference list is arranged in alphabetical order according to the authors’ last names. 10% ID number: Marker: Fail Less than 50% Pass 50‐59% Credit 60‐69%
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When will we ever have it all? Who says you can’t have it all? Having it all can vary from families to couples to your own self. Yes everyone wants a great job‚ a big house‚ the newest model car and great pay but that all comes from sacrifice. Anne-Marie Slaughter tells us in her article “Why Women Can’t Have It All” that it’s difficult to have a successful career and a family. Richard Dorment tells us in his article “Why Men Can’t Have It All” that yes men are becoming more involved in their
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to the world; for entrepreneur Paul Graham‚ it’s about purpose rather than prestige; for designer Paula Scher‚ it means beginning every day with a capacity for growth. But perhaps‚ above all‚ success is about defining it yourself. Still‚ those who have succeed — by their own definition‚ as well as history’s — might be able to glean some insight into the inner workings of accomplishment. From the 1901
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Ratios are Misleading and Have Many Limitations Ratios give us a glimpse of a company’s performance against other companies in the industry but these ratios characteristics (good or bad) may not be as good or bad when one measures them against their peers. Why? Ratios are a snap shot taken at a point in time‚ so over the course of ones business cycle there is expansion and contraction of sales and profitability‚ so ratio analysis taken for any one year might not present the full picture of how
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It was a sad day last week when Kodak -- perhaps the most iconic of all photography companies -- filed for Chapter 11 bankruptcy protection. Of course‚ that doesn’t mean Kodak is down for the count. But to see the premier powerhouse of the film age trying to shed debt and restructure to survive is sad. Kodak gave us the first mass-market camera‚ the Brownie‚ as well as the first instant cameras. And there’s the Paul Simon song‚ as well. Anyone who has followed the rise of digital imaging over
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MARKETING MANAGEMENT (ASSIGNMENT) Discuss the key factors for Amazon.com Amazon .com is an online merchant that was founded by Jeff Bezoz in 1995 and has entered into many businesses beyond books (e.g toy‚ music‚ auction‚ electronic and video). The company has used acquisitions‚ alliances and strategic partnership to grow some improved services and bring in new customers. Those competitive capabilities‚ market achievement‚ competencies and strategic elements that made amazon.com to be a success
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In the battle of e-commere with Amazon‚ eBay has to determine whether it should maintain the existing business model or transform its model and expand into new areas. eBay and Amazon have different kinds of business models and strategies. eBay’s business model was based on creating and maintaining a person-to-person trading community. Being the world’s largest online auction company‚ eBay offers e-commerce platforms and online payment solutions to a critical mass of sellers and buys. eBay makes
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