perceptions towards discount offers Abstract This research study examined consumers ’ perceptions of products they purchased under discount offers‚ and their effects on repurchase intentions of the same products after the end of the offers. The research began with an exploratory study of marketers ’ observations of the effectiveness of consumer discount programs‚ and consumers ’ opinions regarding the products. The findings of this exploratory research were used to develop hypotheses and survey instrument
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services marketing integrating customer focus across the firmChapter 01 Introduction to Services Multiple Choice Questions 1. (p. 4) In the simplest terms‚ _____ are deeds‚ processes and performances. A. Attributes B. Experiences C. Services D. Goods E. Benefits Difficulty: Easy 2. (p. 4) The maintenance contract offered by Sears on its Kenmore refrigerators‚ dishwashers and microwaves is an example of a(n) _______. A. Service B. Experience C. Attribute D. Good E. Benefit Difficulty:
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Paulina Tulman Why are some brands successful? The main reason of setting up a company is to become successful. There are many different aspects of it: popularity of brand‚ high income‚ being a leader. But why some brands became successful and others did not? I want to show few important aspects to become successful on example of “Dove” brand ( part of Unilever company). In 2004 “Dove” revealed the results of global discussion about how women physically perceive their look. The study
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Entrepreneurs are innovators or developer who recognizes and seize opportunities; converts those opportunities into a workable/marketable idea; adds value through time‚ effort‚ money or skills; assumes the risk of the competitive marketplace to implement these ideas and realizes the rewards from these efforts (Kuratko‚ 2009). Based on this explanation‚ we can assume that entrepreneurs are people who take risks and efforts to venture into a new business. In order for them to take such risks‚ they
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6 Success 7 Future 7 Beliefs 7 Section 3: Analysis 8 SME 8 The Entrepreneurs Characteristics 8 Motivational Factors 9 Catalysts 10 Female Entrepreneur 10 Conclusion 11 Reflection 11 References 12 Introduction This report will cover the key issues faced by Edinburgh entrepreneur Roz Colthart of www.black-essentials.com. Both primary and secondary research methods were use to compile this report
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Concepts of Entrepreneurship 1.4 Entrepreneurs/ Small Business Owners: A Distinction 1.5 Our Entrepreneurial Economy 1.6 Myths of Entrepreneurship 1.7 Approaches to Entrepreneurship 1.8 Corporate Entrepreneurship Review & Discussion Questions Case Studies Chapter 2 The Entrepreneurial Mind-Set 2.1 The Entrepreneurial Individual 2.2 Common Characteristics Associated with Entrepreneurs 2.3 Entrepreneurial Motivation 2.4 Developing Individual Innovation 2.5 Entrepreneurs Imagination & Creativity Review
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Table of Contents Contents Table of Contents 1 History of Entrepreneurship 3 Characteristics and skills of an Entrepreneur 4 Ambition 4 Creativity 4 Enthusiasm 4 Decision-making 5 Perseverance 5 Skills 5 Communication Skills: 5 Marketing Skills 6 Leadership Skills: 6 Team Building Skills 6 Mary Ann O’Brien 8 Tony Ryan 8 Darina Allen 9 Conclusion 9 An Entrepreneur is someone who exercises initiative by organising a venture to take benefit of an opportunity and
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What is an Entrepreneur? Debated for many years‚ this vital question to the study of entrepreneurship continues to be criticised and analysed by some of the worlds leading researchers. The term entrepreneur comes from the French word entreprendre‚ which means to under take or to go between. Entrepreneurship did not really emerge into the UK until the Thatcher years (1970s) after the de-regulation of many of the country ’s companies including gas‚ electricity‚ water and the railways. It was almost
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CHAPTER-1 INTRODUCTION 1.1 MEANING The classic definition of an Entrepreneur is “a person who organizes and manages a business undertaking‚ assuming the risk for the sake of the profit.” The word ’entrepreneur’ is derived from the Old French word ’entreprendre’ which was first used by the economic ’theorist’ Richard Cantillon in 1755 in an essay where he used this term to describe a person who assumed the risk of buying goods in the belief that they could sell them at a higher price at a
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our government and corporations to create more entrepreneurs has showed the importance of growing entrepreneurship in Malaysia economy. In today’s globalized worlds‚ with a twist of creativity in entrepreneurial sector it will contribute significantly to its prosperity. To be a successful entrepreneurs‚ it should spot rich opportunities swiftly and make benefit from it. In Peter Drucker book Innovation and Entrepreneurship stated that: “Entrepreneurs see change as the norm and as healthy. He or she
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