Table of Contents Table of Contents i-ii Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix
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Why was Dubinsky initially successful? Her first 3 years at apple from July 1981 through the fall of 1984 was ones continuous success with increasing authority and recognition. She refined and formalized the apple product distribution policy. She exactly understood apple situation in market and create a marketing execution funnel that Apple Company didn’t have this system before. She and her group took all apple products from their respective manufacturing
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Corporate Strategy Apple Report Team C Margy Rizkalla Ibrahim Tawakol Pauline Kitur Soukeyna Gaye Kareem Abouelnaga Ehidiamhen Alikah First‚ we have to analyze the situation at which Steve Jobs has taken the decision of disabling Adobe from operating Flash on ipods touch‚ ipad‚ and iphones. Flash has been used in 95% of desktops even Mac itself. At one point in time‚ Apple owned a 20% stake in Adobe and had been working closely together for years. Apple had its doubts about Adobe’s reliability
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First‚ let me start off by explaining what internet neutrality is. Some of our broadband internet provider if not all want to charge companies like Netflix‚ Amazon‚ Vudu‚ and other media streaming services more for the speed at which they stream their content to us the consumers for these services. For content to stream to your end device without lag‚ buffering‚ and the quality of resolution it takes a certain amount of transmitted data speed to make that happen to receive it in a manner that you
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The play "The World is an Apple" is one of the most famous Filipino play by famed playwright‚ Alberto S. Florentino. In the story‚ it was shown how the main character Mario was forced to choose a path that he has long promised to not walk through again because of poverty. The story shows one sad reality of life that when an individual was backed up on a wall‚ he will do anything even if it’s not accepted in his society. The scenario of the story is not far from what’s happening with members of
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Introduction Of Apple Inc. Apple Inc. is globally renowned as one of the leading companies‚ especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod‚ a digital music player and Macintosh‚ a personal computer released in 1984. Co-founded by Steve Jobs in 1976‚ the company was named under Apple Computers Inc. and its initial product Apple IIe gained relative popularity and success. The release of the Macintosh revolutionized
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1. Lack of stakeholder engagement strategy – Apple simply doesn’t believe it needs to engage stakeholders‚ not to mention having an engagement strategy. We can see it every time‚ from not sharing information with Greenpeace about why Greenpeace got it wrong about the power consumption of Apple’s North Carolina data center to not responding at first to Chinese environmental groups investigating pollution issues in Apple’s supply chain in China. Another example is Apple’s tendency to reply to questions
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Case Study #1 “Dueling Computers” October 5‚ 2010 1. Do you think Apples comparison advertising between Mac and PC works? Why or why not? From a personal perspective‚ it almost seems as thought that everything that Apple does turns to gold in some sort‚ including their advertising campaign. This campaign better known‚ as “Get a Mac” appears to require thought at first glance due to the uncommon nature of comparing two objects‚ but is truly straightforward. Apples uncharacteristic way for
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Introduction to the company Apple Inc. (Apple)‚ is a multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on 1st April‚ 1976‚ with the release of the Apple I‚ and incorporated the company on 3rd January‚ 1977 in Cupertino‚ California. Apple Inc. designs‚ manufactures‚ and markets mobile communication gadgets
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the ESFJ category‚ also known as the ‘provider’. ESFJ stands for Extraverted‚ Sensing‚ Feeling‚ and Judging. After doing a little more research on the Myer-Brigg personality test‚ I found there were a total of 16 different personality results one could score. I believe I was put into the right category especially after reading the personality description. After taking the personality test I found my personality to be categorized under the ‘provider’. A ‘provider’ is a person who enjoys being in charge
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